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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

WHAT SELLING SMARTER LOOKS LIKE AND HOW YOU CAN APPLY IT

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 21 February 2023

⏱️ 42 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Β  Email me additional questions: briangburns@me.com Β  Β  β€” SAMPLE EMAIL TO EXPENSE THE COURSE MGR, Β  I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. Β  They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course. Β  It would pay for itself if I closed only one new deal of $X value. Β  Please let me know by Friday if I can move forward with this 1 year course. Β  Thanks, ME Here are some student interviews from the courses: β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Β  Β  Β  Β  Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Β  Β  Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Β  Β  Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0

You know,

0:01.0

You know,

0:02.0

Thank you. You know, You know, Thank you. You know, You know, Thank you. Hey, Chris, thanks for joining us today.

3:32.7

Give us a little background in yourself.

3:35.0

Well, you know, I spent 25 years running an operating restaurants, Brian, as a restaurant manager and bar manager.

3:45.1

And always I felt like a salesperson trapped inside of a hospitality worker's body, if you will.

3:51.9

About 15 years ago, my wife moved from education and educational sales and had tremendous success, allowing me about nine

3:59.8

years ago to take a step into a different direction. And I was fortunate to be picked up by CCP

4:05.7

industries as a sales rep. Did that for a couple of years. And because I think there's so much

4:12.1

training involved in restaurants, I navigated toward training other reps. And then about five years ago, I was promoted

4:20.1

to being original sales manager here in the Great Lakes area. So, great. And what was it like

4:25.4

managing restaurants? I'm a big customer of restaurants. I can't imagine being on the other side, though.

4:33.0

You know what you should.

4:34.3

You just take a dive in for a month.

4:37.4

It is really, there's nothing more.

4:39.7

It's kind of like it's exciting.

4:41.8

There's always something going on.

4:43.6

There's an energy, a vibe that I just, I think it's hard to replace by anything else.

4:49.8

But there's also just terror, moments of terror and a lot of nightmares.

4:57.3

And to this day, I still have some.

5:00.5

Well, I think the corollaries to selling are very close where you've only got to control over

5:08.0

a certain amount of things.

...

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