What’s Working With Instagram Marketing Right Now
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.8 • 1.6K Ratings
🗓️ 11 December 2025
⏱️ 44 minutes
🧾️ Download transcript
Summary
Are you struggling to get views on Instagram? Wondering what strategies actually work in 2025? To discover the latest Instagram trends and learn how to adapt your content strategy for maximum reach and engagement, I interview Michelle Gifford and Shannon McKinstrie.
Guests: Michelle Gifford & Shannon McKinstrie| Show Notes: socialmediaexaminer.com/696
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Transcript
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| 0:00.0 | December isn't just about closing out 2025. It's about deciding what kind of marketer you'll be |
| 0:08.7 | in 2026. Will you be reactive? Always scrambling to catch up with algorithm changes and the AI tools. |
| 0:18.0 | Or will you be visionary? The marketer who sees what's coming and prepares for it. |
| 0:23.8 | That's why I created social media marketing world. Here's what Jennifer Morton said after attending. |
| 0:29.7 | Quote, it was solid gold. I spent an entire day organizing all of my notes and running everything |
| 0:36.0 | through AI to help me come up with a fantastic |
| 0:38.3 | game plan to move my business forward now. The marketing landscape in 2026 will reward the |
| 0:46.0 | prepared. Head to social media marketing world.com. Right now, the decision you make this month |
| 0:53.5 | will echo through all of 26. |
| 1:00.4 | Welcome to the social media marketing podcast, helping you navigate the social media jungle. |
| 1:06.9 | And now, here is your host, Michael Stelzner. |
| 1:11.8 | Hello, hello, hello. |
| 1:17.0 | Thank you so much for joining me for the social media marketing podcast, brought to you by Social Media Examiner. |
| 1:18.9 | I'm your host, Michael Stelzner. |
| 1:25.6 | This is the podcast for marketers and business owners who want more exposure, more leads, and more sales. |
| 1:30.6 | Instagram has 3 billion monthly active users. That's a lot of people consuming a lot of content. |
| 1:33.4 | So I decided to bring on two experts on the show |
| 1:36.7 | to explore what's working right now for marketers on Instagram. |
| 1:40.1 | My first guest is an Instagram growth strategist |
| 1:43.2 | who's helped thousands of business owners master the platform. |
| 1:45.7 | She's host of the good content podcast and founder of the Reels Lab. |
| 1:50.1 | Shannon McKinstree, welcome to the show. |
... |
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