Facebook Ad Algorithm Changes for 2026: What Marketers Need to Know
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.7 • 1.6K Ratings
🗓️ 18 December 2025
⏱️ 49 minutes
🧾️ Download transcript
Summary
Do you feel like your Facebook ads are suddenly wasting money, but you can’t pinpoint why? Are you looking for a way to adapt your strategy to Meta’s latest AI-driven algorithm changes without guessing what works? To discover how to navigate the new Andromeda algorithm and use a specific creative strategy to lower your costs, I interview Tara Zirker.
Guest: Tara Zirker | Show Notes: socialmediaexaminer.com/697
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Transcript
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| 0:00.0 | December isn't just about closing out 2025. It's about deciding what kind of marketer you'll be |
| 0:08.7 | in 2026. Will you be reactive? Always scrambling to catch up with algorithm changes and the AI tools. |
| 0:18.0 | Or will you be visionary? The marketer who sees what's coming and prepares for it. |
| 0:23.8 | That's why I created social media marketing world. Here's what Jennifer Morton said after attending. |
| 0:29.7 | Quote, it was solid gold. I spent an entire day organizing all of my notes and running everything |
| 0:36.0 | through AI to help me come up with a fantastic |
| 0:38.3 | game plan to move my business forward now. The marketing landscape in 2026 will reward the |
| 0:46.0 | prepared. Head to social media marketing world.com. Right now, the decision you make this month |
| 0:53.5 | will echo through all of 26. |
| 1:00.4 | Welcome to the social media marketing podcast, helping you navigate the social media jungle. |
| 1:06.9 | And now, here is your host, Michael Stelzner. |
| 1:10.8 | Hello, hello, hello. |
| 1:11.6 | Thank you so much for joining me for the social media marketing podcast brought to you by Social Media Examiner. |
| 1:17.6 | I'm your host, Michael Stelzner, and this is the podcast for marketers and entrepreneurs |
| 1:22.4 | who want more exposure, more leads, and more sales. |
| 1:27.0 | If you are actively running ads on Facebook and or |
| 1:30.8 | Instagram, and you've noticed they've tanked and they're just not performing as well, you're |
| 1:35.0 | going to want to pay attention to today's interview. If you are thinking about running ads on |
| 1:41.4 | the platforms that I just mentioned, you're also going to want to pay attention. |
| 1:45.4 | We're going to be joined by Tara Zerker, and I think this is going to be very eye-opening. |
| 1:50.5 | With that, let's transition over to this week's interview with Tara Zerker. |
| 1:55.0 | Helping you to simplify your social safari. |
... |
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