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The Art of Online Business

What's Working RIGHT NOW With Facebook Ads | w/ Kwadwo Sampany-Kessie

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 28 April 2023

⏱️ 52 minutes

🧾️ Download transcript

Summary

Let’s talk Facebook ads. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Kwadwo Sampany-Kessie specializes in Facebook ads and something that separates him from other Facebook ad managers is his ability to go deep into analytics and to be able to show you what's actually working and use those analytics to make decisions about what to do with your ad campaigns. I invited him on th...

Transcript

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0:00.0

So it doesn't feel like Facebook ads are working on our behalf.

0:04.7

Facebook still wants us as business owners to make money through their ad product so that they can continue to be viable as a business.

0:14.3

And so their algorithm, whatever that means to you, is working and optimizing on your behalf.

0:26.6

Let's talk some Facebook ads today, shall we?

0:28.9

What's up, my friends, Rick here.

0:30.8

Today's episode of the Art of Online Business Podcast is with my good friends, and he's also an accelerator coach. His name is Quajjo. He was actually

0:40.9

in accelerator as a member several years ago and he's been a coach for me inside the program

0:46.3

for a few years now. And just a super, super smart person, just an amazing person overall. And he

0:52.3

specializes in Facebook ads.

1:01.6

And also one thing that separates him from other Facebook ad managers, I think,

1:08.9

is his ability to go deep on analytics and to be able to show you actually what's working and use those analytics to make decisions

1:11.2

about what to do with your ad campaigns. Also, he knows online business. So he's able to use

1:20.0

the analytics of your funnel, et cetera, to help you make your ads succeed. And I invited him

1:26.4

on the show to hear today to talk to you

1:29.6

about what's working right now with Facebook ads. And I will tell you, you are probably going to

1:35.6

be disappointed because teaser, it's not some flashy, you know, super, you know, funnel hack or anything like that. This is tried and true.

1:49.2

What's working today. So if you do this, what you're about to hear today, you are setting yourself up

1:55.6

for success with your Facebook ads. And listen, the prevailing sentiment about Facebook ads,

2:01.9

especially for the past couple years, is that are, do they still work? Absolutely.

2:06.8

Especially when you do the things that you're about to hear today. And also towards the end of

2:11.4

the episode here with Quo, we get pretty tactical about the things that you can do right now in, you know, as you're setting up your campaign and you're going to hear more here today. We do get very tactical with it later on in the episode. So without further ado, let's talk about what's happening right now and what's working right now with Facebook ads with Quo. So I think I want to

2:36.9

start this conversation off with you, Quojo. What types of clients do you primarily work with to sort of

...

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