Elon Musk: Live Events Are The Only Remaining Luxury

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 8 December 2025

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

To get ad placements on premium websites, go to https://discover.taboola.com/ms Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Live events, in-person leadership, and long-term planning take center stage as Neil and Eric unpack why Elon Musk says live events are the last true luxury, how in-person time deepens team relationships, and why three-year planning beats short-term thinking. They break down accountability, B2B growth, RFP-focused marketing, and how great leaders push just hard enough to keep performance high without burning people out. Hosted by Neil and Eric, this episode is packed with actionable insights for founders, marketers, and B2B leaders looking to scale smarter. Key takeaways • Live events are the last real luxury • One metric per leader drives accountability • Great leaders push hard without burning people out Chapters (00:00) Elon Musk on live events as luxury (01:22) Why in-person events still matter (03:33) New marketing content formats with the team (05:18) Deepening relationships with in-person time (06:11) Three-year planning and 3HAG explained (08:40) Beyond EOS and quarterly planning theater (11:12) RFP growth, B2B pipeline, and key channels (13:28) Holding leaders accountable to one core metric (15:19) Pushing teams, follow-ups, and daily metrics (18:32) Healthy tension, chaos, and getting things done (20:24) Founder pressure, AI feedback, and leadership style (21:45) When people can’t handle the pace in business 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Transcript

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0:00.0	So did you know that Elon Musk said this?
0:03.1	So Elon Musk said that live events are the only remaining luxury.
0:06.3	Did you see the interview he did with one of your, the Indian billionaire?
0:11.6	Mukeshambani.
0:12.6	No, no.
0:14.2	I forgot, Namath.
0:16.1	Have you heard of this guy?
0:17.0	So he did an interview with Elon.
0:18.6	And then Elon was just saying that if we're looking at a world where
0:21.8	you're going to have AI doing all the work, robotics doing all the work, then live events are the only remaining luxury. And argument is that live events are going to become even more expensive, which is interesting to me because I've done these live events over the last few years and people still keep asking right now because I didn't do it this year. People are Eric when's a live event coming back Eric wins a live event coming back right and then we talked about how how live events are so not live like we're doing right now you're actually in person in person events yeah so live events are the only remaining luxury and I believe that to be true because even though you used to be more of a hermit you you're out there more engaging with people, talking with people.
0:55.4	You're even doing your own events now, things like that. So I've always liked doing these things, even though I'm...
0:59.1	Do my own events? Yeah, you do your own events at when you speak at a conference. You do like a mini event to 10. Oh, I thought you meant like my own conference.
1:05.7	Yeah.
1:06.1	But even conferences, so your thing is like a mini event, right?
1:09.0	But I'm just saying like the, even the YPO one, that's like a regular event, but like a big conference too.
1:13.6	I've always enjoyed these
1:14.9	things and and uh i feel like you have too i i enjoy them um when i know some of the people
1:22.6	it's not that events aren't effective but like when you have a few people to talk to that, you know, it becomes fun because not only do you have the event and you're meeting people, you also can do dinners after or hang out.
1:37.6	It's just like when we do these in-person podcast recordings, financially, is it worth our time? No. But what's your favorite part of it?
1:45.0	We get to hang on. We get to eat after. And we get to catch up with each other. We get to hear Noah's stories too. Yes. Noah has amazing stories. If you get to know Noah, he has a very, very interesting way. Check it out. BikiniSports.com. Is that your site? Yeah, bikinisports.com. Okay.
2:00.2	Yeah.
2:00.3	So, but just generally speaking, he's done quite a bit of different types of businesses.
	...

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