What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

0.0 • 0 Ratings

🗓️ 16 April 2024

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and Google's Performance Max campaigns, offering you a blend of expert insights mixed with a dash of humorous banter about life’s random musings—from marathon running to sushi critiques. The trio is giving a peek into the high-stakes realm of advertising algorithms and audience targeting, making it a must-listen if you’re eager to navigate the twists and turns of online marketing with a winning edge.

Chapters:

00:00:00 Intro Sparks: Meet the Hosts & The Buzzing Telegram Community
00:01:23 Event Horizon: Sneak Peek into Upcoming Attractions & Personal Revelations
00:03:10 The Nick Miller Chronicle: A Journey from Avid Listener to Visionary Leader
00:06:50 Unveiling Media Magic: Mastering Advantage Plus for Market Domination
00:07:30 Strategy Session: Analyzing New Customer Acquisition Tactics
00:08:45 Tech Talk: Unpacking Algorithm Changes in Advantage Plus
00:10:10 Behind the Scenes: Exclusive Client Success Stories
00:14:05 Audience Architects: How to Sculpt Your Perfect Audience
00:15:20 Data Deep Dive: Exploring the Intricacies of Audience Data Integration
00:18:10 Future Forward: Leveraging Trends for Tomorrow's Campaigns
00:22:45 Strategy Sync: Deciphering the ACC Model in Digital Marketing
00:24:31 Metrics Made Easy: From Basic Shopify Insights to Advanced Analytical Strategies
00:26:16 Omni-Channel Overhaul: Why ROAS Falls Short in a Multi-Platform World
00:28:21 Balanced Marketing: Seeking Equilibrium in Media Spend and Strategy
00:33:02 Ethical Edges: The Contentious Debate Over Digital Advertising Practices
00:37:10 Parting Thoughts: Looking Ahead to New Adventures in Marketing Mastery

LINKS AND RESOURCES:

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Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Transcript

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0:00.0	Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.
0:06.8	If you've been a PT listener for any period of time, you know that we talk about top of funnel
0:10.5	all the time and how challenging it is for you to get quality top of funnel clients or leads
0:17.9	or customers and then convert them typically at bottom of funnel.
0:22.9	Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.
0:29.4	But our friends over at AdCritter have figured this stuff out.
0:33.2	They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,
0:40.2	but they pair it with display retargeting.
0:43.4	So you're hitting the audiences with a complete approach.
0:46.6	You reach them, then you remind them, and then you collect the revenue.
0:51.5	It's a strategy designed to deliver, and let me tell you, it really
0:55.6	works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,
1:01.6	with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't
1:07.3	need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.
1:13.0	And the match rate is awesome.
1:15.1	They make it easy to connect with the right people,
1:17.4	the actual people that have interacted with your ads in the past,
1:20.7	and then allow them to naturally flow through your funnel
1:23.7	so you can convert them at bottom of funnel.
1:26.9	Now, the folks at AdCriter, we twisted
1:28.8	their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,
1:35.1	and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform
	...

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