The Ultimate Google Performance Max Masterclass with Tier 11's John Moran
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 12 April 2024
⏱️ 47 minutes
🧾️ Download transcript
Summary
Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn’t just another tech talk—it’s a spirited dive into the future of marketing, challenging preconceptions and offering advice you can use right now. Tune in to sharpen your digital prowess and perhaps, change the way you think about your next move in this fast-evolving landscape.
Chapters:
- 00:00:00 The John Moran Timeline: Tracing His Ascension in Digital Marketing
- 00:04:02 Inside the Toolbox: Unpacking Performance Max’s Utility
- 00:07:51 How Google’s Performance Max Scales the Unscalable
- 00:09:12 The Inner Workings of Performance Max: Tactics for Today's Marketers
- 00:11:34 Advanced Strategies: Optimizing Performance Max for Maximum Impact
- 00:13:58 Case Study Insights: Real Results from Implementing Performance Max
- 00:17:01 Performance Max Case Study Breakdown
- 00:21:33 Why Talking Across Platforms is Key to Marketing Success
- 00:24:53 Charting the Maze: Today’s Marketing Strategy Complexities
- 00:26:17 The Wild West of Paid Traffic: Unraveling the Chaos
- 00:29:13 Ground Zero: Marketing Insights from the Field
- 00:32:42 Data-Driven Strategies: Making Metrics Work for You
- 00:37:46 Why Historical Data is the Marketer’s Crystal Ball
- 00:40:22 Sign-Off: Reflections and What’s Next on Perpetual Traffic
LINKS AND RESOURCES:
- PT on Telegram
- Search for John Moran
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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Transcript
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| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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