What’s Up THIS WEEK: Micro Events WIN Summer 🧃+ TikTok Trends GONE WRONG 😱 | Ep. 343

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 27 May 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Do This, Not That, host Jay Schwedelson dives into the rising popularity of 15-minute micro events for marketers, the early arrival of holiday campaigns, OpenAI's new hardware ambitions, and the best and worst TikTok trends making waves this week.

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Best Moments:

(00:31) Micro events in the summer is where it is at

(01:20) 15-minute micro events have a 60% higher show up rate

(02:03) LinkedIn desktop max video upload is 15 minutes

(03:08) Instagram Live drop-off after 15 minutes is 70%

(04:23) Holiday campaigns are launching now in June

(05:11) OpenAI teams up with Apple’s former hardware design legend

(06:41) AI pin device expected within 24 months

(07:41) Jennifer Aniston producing 9 to 5 reboot, Dolly Parton won’t star but approves the script

(08:30) Students lighting Chromebooks on fire for TikTok trend

(09:13) Sprite launches “Sprite + Tea” based on viral social trend

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Transcript

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0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schwettleson. Let's dig into some tips and some randomness.
0:12.5	We are back for what's up this week from the Do This Not That podcast presented by Marigold.
0:17.9	This is a super short episode where we break down what's going on this week in business
0:21.3	and marketing and life.
0:23.1	And then we solve our other episodes the rest of the week.
0:24.9	So what is going on?
0:26.6	Well, micro events in the summer is where it is at.
0:29.6	We saw this starting last year in June and it's happening again now, which is 15 minute
0:36.7	long micro events, both business and consumer marketers. So instead of
0:42.5	you're doing your 45 minute or 60 minute webinar thing, for example, we see that starting in
0:47.8	June, 15 minute micro events have a 60% higher showup rate because in the summer we just, we just
0:53.5	want to do other stuff.
0:55.0	It's not, it's boring to do the regular work stuff. So doing things like 15 minute office hours
1:00.5	or 15 minute Q&A bursts, they do really, really well. And this is a great content format. You
1:06.4	could try to do like every other week. And the other reason that you want to think about this, for example,
1:12.0	on LinkedIn, if you upload a video, the longest video that you could upload is actually
1:16.9	15 minutes to LinkedIn. And that's when you do it on the desktop. If you try to upload on
1:22.3	your mobile, you can only upload 10 minute videos. And if you've never tested a 60 minute webinar
1:27.3	versus a 15-minute
1:28.3	kind of office hours style thing, the summer is the time to do it. And if you're just following
1:33.2	your regular playbook in the summer for content, I think you're really not thinking about
1:37.1	people's mindset. On the consumer side, it's the exact same thing. You know, we see, for example,
	...

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