What’s Up THIS WEEK: Email News! Videos Down on LinkedIn? 🤡Golden Bachelor is a Clown! 🤡🤡 | Ep. 421

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 30 September 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Snapchat just revealed people snapped a trillion selfies in the last year, and Jay Schwedelson can’t decide if that’s hilarious or horrifying. He also breaks down why the first two weeks of October are prime time for collecting customer data, why LinkedIn video views are suddenly slipping, and what Europe’s push for a “digital majority age” could mean for social media. And, because balance matters, he even weighs in on the Golden Bachelor fiasco.

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Best Moments:

(00:16) Snapchat reports 1 trillion selfies in 12 months

(01:15) October is the second-highest opt-in period of the year

(03:00) Europe considers setting 16 as the minimum age for social media

(04:11) LinkedIn video views are dropping after months of hype

(05:26) Carousels and cheat sheets are trending again on LinkedIn

(05:30) The Golden Bachelor’s messy PR stumble before episode one

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

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0:00.0	Welcome to Do This Not That, the podcast from marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short like this intro. Let's check it out.
0:16.1	We are back for what's up this week from the Do This Not That Podcast presented by Marigold.
0:21.4	This is our short episode or a breakdown.
0:22.7	What's going on in business and marketing and life?
0:25.6	So let's jump into it.
0:26.6	What's going on?
0:27.4	Well, you're probably taking a picture of yourself right now because Snapchat came out this
0:32.4	week and said over the last 12 months, how many selfies do you think people took on Snapchat?
0:38.1	One trillion.
0:40.1	What are we doing people?
0:42.0	And Apple report over the same time period, there were 500 billion selfies taken.
0:46.7	I mean, when I'm out and I see somebody like posing in all sorts of weird ways and taking a
0:52.5	selfie of themselves, I absolutely make fun of
0:55.2	them in my mind. But then I wind up doing it too. I don't know. All we do is take pictures of ourselves.
1:00.0	We need a life. I need a life for sure. What else is it going on? Well, we are right now in this very
1:06.7	moment. Okay, this is the start of the data collection gold Rush. What do I mean by that? From October 1st
1:14.8	through October 15th, these two weeks are among the highest opt-in rates of any time over the year.
1:23.5	They're actually number two, only right near Thanksgiving. So this is the second highest week where
1:30.2	people are opting into things for business offers and consumer offers. Why is that? Well,
1:36.3	on the consumer side, it's obvious, right? We're leading into Halloween and then the Thanksgiving time
1:40.6	and then the holidays and all the stuff and everybody wants the deals.
1:45.1	And on the business side, everybody's trying to make their plan. Now that we're into October,
	...

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