Welcome to a new special series called The Bathroom Brink.

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

But I don't recommend both, but that's your choice.

This collab is going to be super fun.

We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.

Each episode in the series, we are going to go over quick tips about different marketing topics.

And if you want to be in the bathroom, fine.

Just don't tell us about it.

Thanks for checking it out.

We are back with the bathroom break.

I am here with bestselling author Jay Swettleson.

And I am Daniel Murray.

And we're excited to chat today.

And I wanted to open up this episode because Jay is going on a world tour.

And I want to know how do you handle a heavy conference schedule?

Like, what do you do?

So it's a good, good question.

So I, I despise travel.

When I was younger, I used to love travel.

Like, oh, my God, you want to go out to a dinner? You want to do this work thing? Great, great, great. Now I'm older. I just want to stay home and watch Kitchen Nightmares. That's all I want to do. And so I hate it. So number one, I only will pack a carry-on. That's a standard. There's no checking of a bag. I don't care if I have to wear the same thing seven times. And then the other thing is I lied to everybody I interact with at these conferences.

I'm like, oh, my God, we have this event tonight. Can you go? I'm like, oh, no, I can't. I got this other event. When in reality, I don't have another event. I just am pretending I do because I just want to sit in my room. So there's a lot of lying that goes on when I go to these events.

A lot of lying and a lot of, now people know your secret, but hopefully, hopefully they don't call you out on head at a conference. But, all right, let's jump in today. We're talking about

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