1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 🚀 | Ep. 422
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
5 • 715 Ratings
🗓️ 2 October 2025
⏱️ 19 minutes
🧾️ Download transcript
Summary
The internet turned money advice into extremes, so Jay Schwedelson brought on Braiden Shaw to share the practical middle path. You’ll hear the simple 3-step ladder he uses to build wealth, why paying off your mortgage fast is not always the math win, and the counterintuitive way he grew from 2k to 1M followers by never selling for a year.
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Start with Amplify’s Foundations program (25 dollars) to learn debt payoff, liquidity, and private markets, then explore the Growth Circle to co-invest alongside Braiden Shaw. You can also follow him on Instagram for daily financial tips.
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Best Moments:
(01:10) From 2k to 500k followers in nine months and why sharing beats gatekeeping
(03:03) Three steps to financial freedom simplified into debt, liquidity, then private markets
(06:30) The mortgage vs investing example that flips the pay-it-off-fast advice
(08:38) Post daily for a year without selling and focus only on educate or entertain
(12:14) The first viral hit and how rapid iteration created compounding growth
(16:15) Amplify Foundations for 25 dollars and a path to co-invest alongside Braiden
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Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Transcript
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| 0:00.0 | Welcome to Do This Not That, the podcast from marketers. |
| 0:05.0 | We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. |
| 0:11.0 | We also keep it short, like this intro. Let's check it out. |
| 0:15.0 | We are back for Do This Not That podcast, and we got a smart dude here. |
| 0:20.0 | Who's here? We got Braden Shaw. |
| 0:21.8 | Now, Braden, you may know him from Instagram because he has 1.4 million followers. What? |
| 0:26.8 | He is a financial genius. He won't tell you that, but I will. Let me tell you who he is, and then why I've asked him to come on. |
| 0:33.1 | So Braden owns one of the fastest and most successful mortgage brokerages in the country, which is |
| 0:38.8 | fulcrum home loans. But he also is the CEO of this thing called Amplify LLC, which basically |
| 0:45.0 | is like, listen, a lot of people need help, not just buying stuff, but learning how to do financial |
| 0:48.7 | freedom, all this stuff. And they have the best content, resources, webinars, courses, stuff. This Amplify LLC is amazing. He's crushing it. I've asked him here for two reasons. Number one, we're going to learn quick, easy steps about financial freedom. But number two, we're going to learn about how to grow on social because this guy went from 2,000 followers to 500,000 followers under nine months. How do you do that? |
| 1:11.6 | We're going to find out. |
| 1:12.8 | Braden is here. |
| 1:13.4 | Thanks for joining the show, man. |
| 1:29.8 | Yeah, for sure. Thanks for having me. This is going to be fun. This is going to be fun. All right. Let's just jump into it right now because if you go on Braden's Instagram, we'll put all in the show notes, you will see he puts out all these quick tips about how to not screw up your finances, |
| 1:28.7 | financial freedom, how to save money, do stuff with money. So, |
| 1:33.3 | so, Braden, before we get into your quick tips, how did you amass this like knowledge? |
| 1:41.3 | Yeah. You just have to know 10% more than the person that you're talking to and you're |
| 1:46.4 | considered the expert. When I jumped into like financial, there was some thought process there |
| 1:50.8 | and I'm sure eventually we'll get to the marketing side of it. Like I enjoy finance. I studied finance, |
| 1:55.4 | but I know infinitely more today than I did two years ago when I started. And so really was learn on the job, kind of continue to educate, jump into as much information as you possibly can. But it's not like you have to start with that. And most people don't. You just have to know a little bit more and to be considered the expert. And to be willing to share it. I think that's the secret sauce of your success is that you just share whatever |
| 2:18.0 | you learn. Is that a fair statement? Yeah, I don't believe in gatekeeping. Like when I jumped in, |
... |
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