What’s Up THIS WEEK! 😳BIG Instagram+Linkedin Changes! NEW Best Email Send Times! 📺 My New Fav TV Show! | Ep. 484

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Business, Marketing, Education, How To, Entrepreneurship

4.9 • 1K Ratings

🗓️ 31 March 2026

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

MASSIVE thank you to our Sponsor, CallRail!

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If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.

Start a Free Trial Here: https://www.callrail.com/dothis

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Did you know the classic early-morning email send time might actually be hurting your open rates? We are looking at some surprising new data on when you should really be hitting send, plus breaking down a few major updates coming to LinkedIn and Instagram. Jay Schwedelson also shares why Starbucks completely missed the mark with their latest nostalgia marketing campaign and reviews a few highly questionable Netflix choices.

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Best Moments:

(00:13) LinkedIn is removing the ability to host real-time live streams starting this June

(01:22) Recent data shows sending emails between 8:00 AM and 8:30 AM gives a noticeable lift over earlier morning times

(02:18) Meta Verified users are getting new perks like story extend and story spotlights on Instagram

(03:16) TikTok has driven almost a billion dollars in revenue for the publishing industry through its BookTok hashtag

(04:05) Starbucks faced backlash from fans after launching a berry-flavored drink for a character who famously hates berries

(07:58) The reality dating show Age of Attraction on Netflix is a highly recommended watch if you have terrible taste in television

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast from marketers.
0:05.4	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.5	We also keep it short, like this intro. Let's check it out.
0:16.6	We are back for what's up this week from the Do This Not That podcast.
0:20.7	This is our short
0:21.2	episode of a breakdown. What's going on in business, in marketing, and life. So let's jump
0:25.9	into it. Lots going on. LinkedIn announced something. LinkedIn starting this June will
0:32.3	actually no longer allow for real-time live streams. I've tried this, and it absolutely didn't work where you just go live.
0:42.0	The way that you would on Instagram, you could just go live on LinkedIn, and you could start
0:45.7	talking about whatever.
0:47.5	And the reason I say I tried it and it didn't work is you would go live.
0:50.8	And no matter how many followers or connections you have, you'd get like a handful of people because out of nowhere, it just doesn't feel normal on LinkedIn to just go live.
1:00.0	So and by the way, LinkedIn events are great. We run a million of scheduled LinkedIn events and they crush it as compared to just regular webinars.
1:07.0	So I'm pro LinkedIn events, but them taking away of the real-time live streams,
1:13.5	I get it why they're doing it because it was kind of like a negative signal out there,
1:17.2	but that's a change coming in June. Something really interesting coming out of the World Data
1:24.0	Research Group about email send times. So a lot of us have been sending out our email
1:31.0	newsletters, business, consumer, nonprofit, whatever, some of our email promotional offers of all
1:38.0	sorts of different industries, whatever. We've thought that the window of time was early morning,
1:42.6	6 to 8 a.m. has been the time that we all
1:45.5	focused on. Well, in the last 90 days, the data is showing that the window now of getting
1:50.4	your emails delivered between 8 a.m. and 8.30 am, is actually giving you about a 12% lift as
	...

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