What's The Secret To Making Bank On Ads? (ft. Rico Bosco and PFT)

Token CEO

Lemonada Media

Business, Management

4.2 • 4K Ratings

🗓️ 17 February 2022

⏱️ 83 minutes

🔗️ Recording | iTunes | RSS

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Summary

Erika dives right away into some major fuck ups at Barstool this week. She get to chat with Rico Bosco, who is back at the office after a suspension for throwing a High Noon can at an employee. Rico fills us in on his time away from HQ and what he's learned. Erika talks about the ads in the Big Game this weekend, and PFT (host of Pardon My Take) joins us to talk about how he makes his ads so successful, and what partnering with Pardon My Take looks like. We also have Larry Miller (chairman of the Jordan brand) to talk about working closely with Michael Jordan on building a 200M sneaker company to a 4B apparel juggernaut. Of course Erika answers your questions and gives her instant feedback on trending headlines. (00:00:14) Rico Bosco (00:05:27) Erika's Boardroom (00:15:29) Brands (00:29:33) PFT (00:46:14) Q&A (00:50:42) Larry Miller (1:17:56) Green Light

You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/tokenceo

Transcript

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0:00.0	Hey, Token CEO listeners, you can find every episode on Apple podcasts, Spotify, or YouTube.
0:07.0	Prime members can listen ad-free on Amazon music.
0:11.0	And there's a reason why advertising works.
0:12.7	Sometimes you have like a silly little tag line they put it on something, but it's what sticks in her head.
0:17.5	For Chorus Light, they told us the mountains are blue and that's stuck in her head and it's a very cool thing that actually works.
0:24.5	This is the Token CEO podcast. I'm recording it during lunch. I'm starving. We are kicking. We're getting right into it today.
0:32.5	It's Thursday, February 17th. This is episode 203. We're starting with the boardroom, which is things I don't want to or I'm not supposed to talk about.
0:42.0	First we've got Rico. So where do things you don't want to talk about?
0:44.6	Now in the business of talking about everything.
0:48.2	Exactly. Now you're the business of talking about things you don't talk about.
0:51.6	Oh, we're now in the business of it.
0:53.6	That's the mental business. I tell me about your mental business.
0:56.8	Why didn't for people who listen to this? Why don't you like it?
0:59.2	Yeah, I got my name's Rico Bosco. I work for Erica.
1:02.6	Thankful to have a second chance. I needed that second chance because I lost my temper and threw a high noon at someone we worked with.
1:10.7	While she was on a conference call, which is very embarrassing how the conference call go.
1:15.9	I mean, I had to put it on mute and go walk outside and then it actually was a Zoom call so people could see me get.
1:21.4	We could be able to hear it and then they could see me. Wasn't the best.
1:24.0	I mean, that was if my head, if this was a thin wall, if like all business people built the wall, I'd be dead right now because of your anger.
1:31.8	Yeah. Why were you so angry?
1:33.4	Just a lot of things. You're just were taunting you.
1:36.8	Dave was needling me and then yeah, I threw, I made a comment too. So I started the fight.
	...

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