How Did Girl Scouts Create An $800 Million Dollar Business?

Token CEO

Lemonada Media

Business, Management

4.2 • 4K Ratings

🗓️ 10 February 2022

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week we’re talking all about the business of the Girl Scouts. Everyone is obsessed with the cookies but the actual Girl Scouts seem irrelevant. How are they modernizing their business in 2022? Do they even need to modernize at all? Erika speculates on what she would do with the $800 million dollar cookie business and we get some great fan ideas as well. We are joined by a current Girl Scout, Bridget, who tells us about her own troop experience. We also chat about the “Great Resignation” happening at Barstool Sports, Barstool at the Super Bowl, and of course Q&A with Erika (00:03:08) Erika's Boardroom (00:08:52) Girl Scouts (00:20:44) Q&A (00:29:00) Bridget McCarthy (00:38:58) Brynn/Green Light

You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/tokenceo

Transcript

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0:00.0	Hey, token CEO listeners, you can find every episode on Apple podcasts, Spotify or YouTube.
0:06.9	Prime members can listen ad-free on Amazon music.
0:11.1	It was all about the being courageous and doing all that stuff.
0:14.9	Okay, I'm not faking it in.
0:17.0	Wearing the Sasha being proud of being a music.
0:19.7	That's awesome.
0:22.2	Okay, it's Thursday February 10th.
0:24.1	This is the token CEO podcast.
0:26.1	I'm Erica Nardini.
0:27.3	I'm the CEO of Barstool Sports.
0:29.1	This is episode 202.
0:31.3	We have a lot of props here today.
0:33.7	We are asking one big question every episode from here on out.
0:37.6	And our question for today's episode is why does everybody love the Girl Scouts?
0:42.1	Before we get there, we are going to hawk the merch.
0:44.8	So one thing that I don't know if this happens to everybody else,
0:48.2	but it happens to me daily, which is when you're on an incessant number of Zoom calls,
0:53.4	you end up hearing somebody move there or watching somebody move their mouth,
0:57.1	and then you can't hear what they say.
0:59.2	Everybody jumps in and is like, you're on mute.
1:01.0	So we've made you're on mute merch.
1:02.7	So this is the you're on mute merch.
	...

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