What's The Purpose of Blogging if it Doesn't Generate Sales? | Ep. #830

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 8 November 2018

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #830, we discuss the purpose of blogging. Tune in to hear why you should keep blogging. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What's The Purpose of Blogging if it Doesn't Generate Sales? [00:40] It took 3-4 years to generate revenue on Quicksprout. [01:15] When Eric came to Singlegrain, they were getting 3000-4000 visits per month. [01:20] Now, they are getting around 170,000 visits per month. [01:24] It took 2 years to get the ball rolling. [01:45] Most clients come from word of mouth. [01:55] Blog posts won’t generate leads. [02:10] When people link to your content, that will help your domain authority among other things. [03:14] Neil's website gets good traffic, but it took him 2 years to get there. [03:45] Once you get a good amount of traffic, you will find that there are greater opportunities for leads. [04:00] Legion Athletics has done well through promoting content. [04:15] Be crafty: use surveys, listservs, etc. to generate leads. [04:40] Blog because you can take your blog traffic and direct it towards other pages on your site. [04:50] Blogging generates indirect sales. [05:25] Hubspot thinks nurturing is useless and doesn’t generate revenue. [06:00] Go to Singlegrain and join the email list. [06:10] The list has a super-signature. [06:30] Neil has recorded a thank you video depending on to which list you subscribe. [07:03] That’s it for today! [07:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Suu.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about what the purpose of blogging is
1:01.0	if it doesn't generate sales.
1:02.0	Neil, how long did your blogging take for you to generate? blogging is if it doesn't generate sales.
1:02.8	Neil, how long did your blogging take for you to generate any type of ROI?
1:06.8	Which blog?
1:07.8	Quick sprout.
1:08.8	Oh, I don't know.
1:11.2	A long time, maybe like three, four years, but I didn't know what I was doing back then either
	...

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