How Do You Market in a Brand New Industry? | Ep. #831

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 November 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #831, we discuss how you can market in a brand new industry. Tune in to hear what you can do to kick things off in a new industry. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Do You Market in a Brand New Industry? [01:00] Google is excellent for demand fulfillment. [01:15] If a lot of people are looking for a given item, it will be easier to find and thus fulfill that demand. [01:32] If it’s a new product, go to Facebook and create content in order to drive traffic and promote your business. Create demand!1 [01:57] Get people to blog or write articles about you. [02:30] Facebook ads work extremely well. [02:40] Influencers are key: maybe pay them to talk about or promote you. [03:15] Hoverboards blew up because people were instagramming about them. [03:30] If you have an email list, barter with a popular influencers. Try to have something to offer. [04:10] That’s it for today! [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Suu.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how you market,
1:01.0	or how do you market, a brand new industry. In other words if you're
1:07.7	releasing a product like fidget spinners. I know fidget spinners are played
1:11.9	out everyone knows about them but back in the day they weren't so if you're releasing a brand new product
1:17.1	How do you go and get traction where you can't just go and say hmm let me do some SEO and rank for the term fidget spinners because it's
1:24.7	brand new no one knows about it. How are you going to generate customers?
1:28.6	Yeah, so here's two different things here. So you got demand generation and you got demand
1:32.8	fulfillment so Google is excellent for demand fulfillment so for example if I want to
	...

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