meta_pixel
Tapesearch Logo
Log in
Masters of Scale

What's the hidden business behind your business? w/Rent the Runway's Jenn Hyman

Masters of Scale

WaitWhat

Business, Jeff Berman, Startups, Reid Hoffman, Management, Diversity & Inclusion, Mindset, Bob Safian, Entrepreneurship

4.64.4K Ratings

🗓️ 9 January 2020

⏱️ 44 minutes

🧾️ Download transcript

Summary

Rent the Runway co-founder Jenn Hyman knows: Behind every successful business is another business backstage, one you might not expect. Rent the Runway is known for creating a glamorous "closet in the cloud,” but as Hyman explains, it achieved unicorn status by mastering a few less glamorous businesses — including the world’s largest dry-cleaning operation, and a data insights practice that’s changing the fashion industry. Cameo appearance: Kevin Venardos (Venardos Circus); Stewart Butterfield (Slack).

Read Jenn Hyman's essay on the making of this episode: https://www.linkedin.com/pulse/mastering-businesses-behind-our-business-jennifer-hyman/

Learn more about the Venardos Circus: https://www.venardoscircus.com/

Read a transcript of this interview at: https://mastersofscale.com/jenn-hyman-the-secret-business-behind-the-business/

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

0:07.8

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

0:17.0

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

0:24.8

So search for rapid response in your podcast player

0:28.0

and subscribe to make sure you get all our episodes.

0:31.2

I'll see you on the other side.

0:33.0

The Vanardo Circus,

0:37.0

The Magical Musical Traveling Circus of Your Dreams,

0:41.0

one of the catch phrasesph used to describe it.

0:44.7

Actually, my favorite of all of them is,

0:48.1

the little circus that could.

0:51.3

That's Kevin Vanados, ringmaster and founder of the Vanardo Circus. Yes, circuses can be

0:58.1

startups too. Before he started his traveling circus, Kevin was already at the top.

1:03.8

I got a job out of college as the Ringmaster

1:06.5

for the Ringling Brothers in Barnhillon-Baley Circus.

1:10.1

I had found a dream that I never had that kind of came true.

1:14.0

Oh, it really did come true.

1:15.5

I was at Madison Square Garden with the greatest show on earth.

1:19.5

When the greatest show on earth took its final bow, Kevin set out to build a stage of his own.

1:29.0

Years later, I started a little show. I convinced the LA County Fair to buy a show that didn't exist yet.

1:37.0

And then I went out and made it happen.

1:39.0

I was a 30 minute circus musical in a degrees outdoors and me and a small cast put on a

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from WaitWhat, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of WaitWhat and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.