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Masters of Scale

How to find your big idea w/Spanx's Sara Blakely

Masters of Scale

WaitWhat

Startups, Business, Mindset, Management, Bob Safian, Entrepreneurship, Diversity & Inclusion, Reid Hoffman, Jeff Berman

4.64.4K Ratings

🗓️ 3 January 2020

⏱️ 45 minutes

🧾️ Download transcript

Summary

To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company & women's wardrobes transformed. With cameos by National Geographic Explorer Andrés Ruzo, former director of the US Patent & Trademark Office Michelle Lee, and Endeavor CEO Linda Rottenberg.

LINKS:

Learn more about The Boiling River Project: http://www.boilingriver.org

Read "The Boiling River" by Andrés Ruzo: https://amzn.to/36iHHNF

Learn more about the U.S. patent system: https://www.uspto.gov/

Meet Andre, who dresses Oprah Winfrey: https://andrewalkerhair.com

Listen to Linda Rottenberg on Masters of Scale: https://mastersofscale.com/linda-rottenberg-the-next-silicon-valley-is/

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now,

0:07.8

with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed.

0:17.0

We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time.

0:24.7

So search for rapid response in your podcast player and subscribe to make sure you get all our episodes.

0:31.2

I'll see you on the other side.

0:33.0

My grandfather in Lima told me this legend

0:37.0

of the Spanish conquest of Peru.

0:42.0

The few Spaniards are returned from the jungle

0:43.6

come back with these horrible stories, right?

0:45.3

They talk about giant snakes that can swallow them and hold,

0:47.9

spiders as big as your hands that eat birds,

0:50.7

and fierce warriors with poison arrows that can kill you in a nick and one of the details in this legend was a river that boiled

0:59.0

That's really where our entire story starts. A detail in a childhood legend. That's Andrei

1:06.6

Russo. He's a National Geographic Explorer and Geothermal scientist. In 2010, he began a personal quest to find the boiling river

1:15.7

he'd heard about in a childhood legend. Did it exist? Every company that I'd

1:21.0

work with, every geologist I could get my hands on, I'd ask, hey, have you heard of a boiling river, a large, big thermal river in the middle of the Amazon? Heard about it in a legend, and some people just laughed it off and said, well, whatever.

1:32.8

The very last time I asked that question was actually kind of funny.

1:35.6

I was at a mining company.

1:37.7

I'd just given this presentation, it went really, really well.

1:41.0

You know, there was much older geologist, you know, very put together.

1:44.3

I was sitting back there and I was talking to him about it. And things had gone so well that I

1:48.5

kind of loosened up. And I was like, hey, one random question.

...

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