What's the future of SEO looking like, SEO as we know it is dead, how influencer marketing is moving into a more rigorous, metrics-driven era, and 100% of marketing and sales execs who post on LinkedIn… fail?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 13 August 2024

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2798, we discuss how SEO is evolving to include optimizing for multiple channels, the future of marketing involves leveraging influencer marketing with a focus on ROI, and why you shouldn’t get too caught up in personal branding on platforms like LinkedIn. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) What's the future of SEO looking like (05:45) SEO as we know it is dead – Here's what the future looks like (10:18) How influencer marketing is moving into a more rigorous, metrics-driven era (12:26) 100% of marketing and sales execs who post on LinkedIn… fail? (17:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	I guess we can predict the future of SEO here.
0:02.2	Do you want to add anything to this?
0:04.4	No, but I think when it comes to the future of SEO,
0:07.7	if you think about it right now, most people just
0:10.2	optimize for Google.
0:11.6	They think SEO equals Google rankings. I think the future of
0:15.4	SEO is going to be Google rankings, Tik-Toc rankings, Instagram rankings,
0:20.7	YouTube rankings, search GPT and the list continues on and on. And a great example of this is we
0:26.8	talk to so many corporations that create social content for Instagram or Tik-Tock or YouTube, but yet they don't really optimize for their rankings on these platforms.
0:35.8	So it was like, oh yeah, we got a lot of comments and views.
0:38.4	But you can continue, you can actually rank on these platforms when you type people type something in they can
0:43.7	recommend your videos or your content and you can keep getting more views.
0:48.0	And a lot of just businesses forget that aspect.
0:50.5	They're like, oh, SEO is just for Google.
0:52.8	Well, know if you're creating content, other platforms,
0:54.9	you should optimize for them to continually
0:56.8	get engagement in views versus just one off.
1:00.1	Yep.
1:00.8	So here's what I think the future of SEO is going to look like. First and foremost, it's not just Google anymore.
1:05.8	I actually I was traveling when I was traveling the my travel buddy, my travel buddy, which is called the travel buddy,
1:11.6	the way she behaved was she searched for things on
1:15.7	Tik-Tok, right? So Tik-Tok search, that's one, Amazon search for shopping, YouTube
	...

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