So this next episode is covering a portion of our agency owners association 1.5 hour call that Neil and I did.

So if you're an agency owner and or if you're looking to just learn more about how to scale an agency,

there are a lot of questions that we get from the community members in here.

This is basically a sneak preview into how the group works and one of the major benefits of the group.

So if you're interested, please listen.

And without further ado, here is the episode.

Here we go.

So again, feel free to raise your hand.

I'm going to start off with some questions over here. And then and I will kind of pop-court in each other. In fact, Neil is a rarity here, so what we're going to, I'm going to get you to talk more, Neil. So why don't we start off with, I'm going to start off with Chris Schneider's question over here because I think it's a broader question so the question from Chris is if you were starting long-form content in hopes to drive more business leads and establish expertise

for a marketing and advertising agency.

What's your preferred long-form medium?

blog, podcast, or YouTube? Neither.

Long-form content on LinkedIn breaking down case studies.

Okay, you could consider that a blog, but that is one of the best ways we found to generate B2B revenue.

The next form of marketing would be awards.

The next one would be RFPs or inclusion in things like Gardner, Forrester, etc.

They'll help really well in most B to B categories.

Yeah, so I think the answer for me is it's annoying one. It's it's it depends for example if you're selling short form content or creative content you know for example I see a lot of people posting the Twitter and they're getting tons of business that way and it just if your audience is hanging on they're expecting something on one

channel you can post there but in general if we're to broaden it out

it would be Neil's answer so that's that's just how the world is today like we would not start with blogging today and even though Neil and I both come from a blogging background

It's too saturated. It's too difficult and the attention's not quite there as much anymore because it's it's the attention so spread out now.

So marketing 101 you want to focus on where your audience is hanging out and then marketing

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