What's The Difference Between a Short 10 Minute Podcast Versus 45 Minute One? | Ep. #1134

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 8 September 2019

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation. Tune in to hear the pros and cons of each. TIME-STAMPED SHOW NOTES: [00:26] Today’s topic: The Difference Between A Short 10-Minute and Long 45-Minute Podcast. [00:36] The characteristics of a long and short podcast. [00:58] The primary factors to consider when choosing between the two. [01:45] Why longer episodes are best for ads and an example of someone who does it right. [02:11] Being ready to do much more prep work with 45-minute podcasts. [02:53] How we get topic ideas for this podcast. [03:13] Considering your audience and presenting them with a choice between the two. [03:43] Why you should not change the format of your existing podcast. [04:05] That’s it for today! [04:10] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Growth Everywhere Podcast Andrew Warner Mixergy The Tim Ferriss Show Victor Cheng Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your page speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your load time.
0:49.2	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today
0:55.7	we're going to talk about the difference between a short 10 minute podcast
0:58.9	versus a 45 minute podcast. So the big difference between a short
1:03.5	podcast versus a big podcast is a long podcast typically goes more in
1:08.8	depth. They cover a wide variety of topics. A lot of them are interview style but in other words what they do is they just
1:15.6	continually go more and more in depth on anything or any subject out there and what I found with the short
1:21.7	podcast is they cover one thing and they only go into that one thing you get your quick dose.
	...

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