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Marketing School - Digital Marketing and Online Marketing Tips

Tumblr sold for $3M - Here’s What You Need to Know as a Marketer | Ep. #1133

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 7 September 2019

⏱️ 4 minutes

🧾️ Download transcript

Summary

In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all about the new opportunities it might hold for marketers.   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Tumblr Sold For 3 Million Bucks. [00:30] Some context about what Tumblr was initially sold for and its acquisition history. [00:55] A possible reason why the company might have been sold at such a low price. [01:17] Why Automattic is the best fit for Tumblr from a business perspective. [01:37] The amazing new opportunities for Automattic to control the web. [01:56] WordPress’s venture into e-commerce and how they might do the same with Tumblr. [02:15] The many benefits of WordPress for marketers and entrepreneurs.  [02:56] Why you should start engaging on Tumblr right now.  [03:12] That’s it for today! [03:17] For a new way to grow your business, go to the Marketing School site for more information.  Links Mentioned in Today’s Episode: Tumblr Yahoo  Verizon Automattic WordPress   Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.5

Let's start leveling up your marketing knowledge with your

0:14.2

instructors Neil Patel and Eric Sue.

0:17.0

All right guys before we start we got a special message from our sponsor.

0:24.0

If you want to rank higher on Google,

0:25.9

you got to look at your page speed time.

0:28.5

The faster your website loads, the better off you are.

0:31.3

With Google's core vital update,

0:33.0

that makes it super, super important

0:34.8

to optimize your site for low time.

0:37.6

And one easy way to do it is use the host

0:40.0

that Eric and I use, Dreamhost.

0:42.0

So just go to Dream Host or Google it.

0:44.8

Find it, check it out, and it's a great way

0:47.0

to improve your low time.

0:50.4

Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today

0:55.3

we're going to talk about how Tumblr sold for 3 million bucks and here's what you need

0:58.9

to know as a marketer so just for some context Tumblr sold for a billion over billion 1.1 billion to yahoo back in 2013 yeah yeah so they were like and then yahoo

1:09.7

so a lot of the assets to aOL slash Verizon and then Tumblr now just got acquired supposedly for 3 million.

1:17.9

No one knows the exact price to automatic which owns WordPress.

1:21.0

So pretty much WordPress bought Tumblr for roughly 3 million and they took over 200 employees and my guess if the price was that low that means Tumblr is losing money and they're not making money. It's a cash bleeding business.

1:32.0

Yeah, and I think also not even just as a marketer, but even just kind of looking at it from a business perspective.

...

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