What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew,

coming to you with another episode of The Founders Journal. My Daily Audio Diary made public for the world

where I talk about the biggest lessons,

learnings, wins and losses behind the scenes at Morning Brew.

And today we're going to get a little bit meta and

we're going to talk about the future of Founders Journal and we're going to turn this into a little bit of a public brainstorm

around what Founders Journal should look like a year from now. Let's do it.

So a few weeks ago we did an episode where I walked you all through my

CMO series which is another show that I host two days a week I interview some of the

smartest marketers in the world about how they got so good at

what they're doing now. The other show that I do is the Founders Journal which

everyone who's watching obviously knows about now and we're planning on taking Founders Journal to the next level.

We believe that Founders Journal can be an entry point to Morning Brew, going deeper in the world

of entrepreneurship and business building content.

This obviously started as a little pet project to

build my brand, build the Morning Brew brand, and to memorialize the entrepreneurial

experience so that when I'm 75 years old I can listen back to what this journey has been like, but it is time to crank up the heat and make this a legit franchise and brand.

So this is how it's going to work.

I'm going to take you through the strategy brainstorm

that we did internally last week.

I'm going to share the assumptions that I have made about my audience that inform the strategy of Founders Journal.

And I'm also going to share with you potential directions this show can go.

...