What’s Next for Multifamily? Mark Shuler on Market Cycles, Recovery Signs, Global Economic Uncertainty
Millionaire Mindcast
Matt Aitchison
4.4 • 716 Ratings
🗓️ 16 June 2025
⏱️ 62 minutes
🧾️ Download transcript
Summary
In this power-packed episode, Matty A. sits down with Mark Shuler, founder of Shuler Architecture and SGRE Investments, to break down the current state and future of the multifamily real estate market. With a portfolio of 4,000+ units and 30+ years of experience in architecture and development, Mark offers a unique, data-driven lens on navigating different political climates, underwriting conservatively, mastering operations, and identifying value-add opportunities during uncertain times.
He dives deep into why he left over-regulated markets like Seattle for the pro-development environment of Houston, how he reduces renovation costs dramatically, and what macroeconomic signals he's watching—including bond yields and the looming threat of a black swan event.
Whether you're a passive or active investor, this episode is filled with hard-earned wisdom, actionable strategies, and market foresight you won't want to miss.
Timestamps:
00:00 – Intro & Mark Shuler’s background
02:38 – Why he transitioned from architecture to investing
06:28 – Navigating development in red vs. blue states
14:49 – The unsustainable development path in the West Coast
17:10 – Value-add investing and SGRE’s vertically integrated model
22:54 – How conservative underwriting protects investor capital
27:14 – Market cycles, acquisition timing, and distressed deals
32:03 – Operational discipline as the backbone of profitability
40:22 – Potential black swan events and the bond market threat
50:05 – Why real estate is still a secure long-term investment
Connect with Mark Shuler: 🌐 Websites:
🔗 LinkedIn: https://www.linkedin.com/in/shulerarchitecture/ ▶️ YouTube: https://www.youtube.com/@SGRE_Investments
Episode Sponsored By:
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Transcript
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| 0:00.0 | today we have one of the rare few who blend art and deals together an experienced architect |
| 0:18.3 | with over 30 plus years of experience also a multifamily developer |
| 0:24.1 | and operator you are getting to tap into the wisdom today of my guest mr mark schuller of |
| 0:31.9 | schuller architecture and s gree investments they have a portfolio that spans 4,000 plus multifamily units and many different |
| 0:42.6 | projects across two different states, one in a very blue state of Washington and a very red |
| 0:49.4 | state of Texas. And you're going to hear how an investor of this magnitude has navigated the politics, |
| 0:57.6 | the challenges that happen in these two different states, as well as some of the opportunities |
| 1:04.7 | and the advantages and the overall perspective that he has on investing in red versus blue. |
| 1:10.6 | In addition to all of the great lessons that he's |
| 1:13.9 | learned with underwriting, how he feels about operations and streamlining and optimizing their |
| 1:20.1 | assets through sound management, we talk about the multifamily market and the state of the |
| 1:27.0 | industry as a whole. Mark is somebody who's |
| 1:29.8 | extremely data-driven, and so he released a white paper, I think had over 65-sided |
| 1:35.2 | articles and data points that really give some great insight that we actually pull up in today's |
| 1:41.1 | episode and talk a little bit about that. He even mentions his concerns over |
| 1:45.4 | a Black Swan event and how they are thinking about it, protecting against it, and what you |
| 1:50.6 | should do as an investor, whether you're active or passive in real estate deals, to really build a |
| 1:58.5 | moat around your overall wealth and investment strategy going forward. |
| 2:02.7 | I think you're going to enjoy today's conversation, very tactical, very data-driven, and very |
| 2:07.9 | value-packed. |
| 2:09.1 | So without further ado, let's dive into today's episode. |
| 2:12.1 | Well, I'm excited to dive in with Mr. Mark Schuller. |
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