Welcome to the Our Henhouse interview. I am so excited today. I'm Mary Ann Sullivan. I am really

just thrilled to be joined by Tracy Ryman, who is not only the new president at Pita. Like the new

president of PETA, that's kind of a big deal. But she's also been there for, I think, it's 33 years.

That's what I read in the bio. And so you've seen a lot. You've seen a lot of really horrible things.

You've seen a lot of really huge successes. And I, you know, everybody in this movement, people

have different feelings about PETA, some things they agree with, some things they don't.

It is a big organization with big plans and it evokes big emotions, but there is nobody in this

movement who doesn't want to know more about where PETA is headed in its quest to change the

world for animals. And please remember, subscribe on your favorite podcaster or on YouTube.

And now let's get to it. Welcome, Tracy.

Thank you so much for having me. I really appreciate it. Oh, I'm thrilled to have you.

PETA is, of course, I don't even know whether a lot of people in the movement really recognize

how big PETA is. Because, you know, you see all the different organizations in your social

media, and you don't realize

their different impact. But PETA is a very big organization with many moving parts. And can we

just start off by talking about what are going to be your priorities going forward? Basically,

I know you can't cover it all, but some of the highlights.

Yeah, I mean, we will continue our ever-groundbreaking work.

So that won't change.

We'll continue with investigations and celebrity campaigns and protests and quirky stunts and legal maneuvering and all of those things. But I will bring my experience in youth marketing and social media to the forefront

and really work to create the next generation of kind consumers. This is, I think, what gives me

hope every day is young people. And so we've really made it a very big point to reach Gen Z

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