Hello, my name is Puno, and I'm the founder of I Love Creates, and this is Girlboss Radio.

We've sprinkled some episodes about marketing in this season.

Some of my favorites, actually, there was the TikTok marketing one with Vanessa Costa

of Wassey Clothing, which I loved because she's a solar prerner, and she grew a business

just with TikTok.

It's a great example of how you don't have to do every single platform when you get started,

especially if you are just one person, and you could pick one, double down on it, and

create a community there.

There's also an episode with Traylani Davis, where we talked about building brands because

she worked everywhere, Disney, Westown, Parachute, and now she's at Nike.

That was a really great example of how you can be a part of the team as an employee to

not just keep brands relevant, but also become a brand that you actually really like, you

know?

That's not easy.

So today, we're going to be talking about e-commerce marketing, digital marketing, because

that is the world that we live in now.

And unfortunately, it's something that probably isn't taught in schools.

I have a website called I Love Creatives, and we have job listings.

And every week, there's some e-commerce brand.

As a web designer, I'm always talking to digital marketers.

And something that always comes up is how hard it is to find digital marketers to hire.

And I was like, oh, man, that sucks, because it's a great job, and it pays really well.

...