How to Take Your Social Media Skills Pro with Taylor Loren

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 27 July 2021

⏱️ 86 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you have what it takes to be a social media marketer? This week, Puno chats with Taylor Loren, a Social Strategist and Course Creator, formerly the Head of Marketing at Girlboss and Director of Content at Later Media. Taylor discusses how she found her voice as a social media maven and leveraged that into a flourishing career. She is giving us the deets on what it takes to build brand powerhouses through social media and how you too can take your social media skills pro. Social media marketers are here to stay, so let's jump on this bandwagon, shall we? Follow Taylor’s journey on Instagram @taylorloren and peep her website taylorloren.co for her killer social media course offerings. Thanks to our sponsors! Nuun Energy is the perfect sidekick for workdays, weekends, and anytime you need a boost on the go. Visit nuunlife.com and get 20% off Nuun Energy with code GIRLBOSS. Are you looking for an easier way to onboard and manage remote employees? Are you doing it all at your company? Find out how Justworks can help you by going to justworks.com today. When your business is ready to make that next hire, find the right person with LinkedIn Jobs. Just visit linkedin.com/girlboss to post a job for free. Terms and conditions apply.

Transcript

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0:00.0	Oh, hi there.
0:09.6	My name's Puno, I'm the founder of I Love Creatives, and this is Girlboss Radio.
0:15.9	Okay, so I love starting intros with little stat.
0:22.2	Sets the scene, you know, it's like my little stat candle, just, there we go.
0:28.4	So in 2021, there were more than 200 million business accounts on Instagram globally.
0:39.3	And that is in Ghosts accounts.
0:41.4	That's active accounts, accounts that users actually visit every day.
0:47.4	Social media is not that old, you know, I mean, it feels like it's been a lifetime, but
0:54.4	Twitter actually only came out in 2006.
0:57.2	Instagram came out in 2010 and TikTok came onto the scene 2016.
1:04.1	10 years ago, people were barely getting accounts.
1:09.0	Maybe five years ago, people were like, okay, I think I need to hire a social media intern.
1:18.2	It's just been in the past couple of years that social media managers
1:23.4	have become the most important front-facing job in a company.
1:28.4	I used to have a Instagram marketing business called PeopleMap, and I would talk to social
1:32.7	media folks all the time, and I was really surprised by the range of talent.
1:38.0	It didn't matter if you were this huge business that had seemingly infinite amount of resources.
1:45.0	Sometimes the people they hired were really junior, or we're just getting into the scene.
1:50.4	And I didn't blame them for that.
1:52.4	There was no school for this.
1:53.8	There's barely even online education for it.
1:57.0	But then every now and then, I would talk to a social media person that I was like, oh snap,
	...

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