What Percent of Your Links Should Point to Your Homepage | Ep. #770

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 September 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #770, Eric and Neil discuss what percentage of your links should point to your homepage. Tune in to hear if there is a magical percentage that will help your homepage rank higher. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Percent of Your Links Should Point to Your Homepage [00:40] Eric and Neil don’t know what percentage of their links lead to their homepages. [01:04] It doesn’t always make sense to link something back to your homepage. [01:26] Your homepage won’t convert as well as other pages, so it’s important to use it to discuss your products and services and make pages that are about the specifics of your offerings. [02:03] There’s no magic percentage that works the best. [02:25] Look at your metrics and determine the right percentage for yourself. [03:03] Even if your homepage converts well, you can’t rank your homepage for a bunch of terms. [03:22] Just focus on internal pages. [03:32] If you already have a lot of links to your homepage, pick the main pages that you want to rank higher and link to those. [04:25] Be careful with your anchor text. Make it flow naturally. [04:37] That’s it for today! [04:40] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about what percent of your links
1:00.0	should point to your home page.
1:03.0	So, Neil, how many of the links that you actually have people help with,
1:08.0	where do they go? Like what percent goes in a home page?
1:11.0	I don't know what percent goes to the home page.
1:13.3	Yeah, we don't, so here's the thing.
1:14.8	People ask this question a lot, right?
1:16.3	But actually I don't say like, oh yeah, you know, we need to make sure that 30 percent
	...

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