Should You Build Rich Anchor Text Links Still? | Ep. #771

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 September 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #771, Eric and Neil discuss whether you should build links using rich anchor text. Tune in to hear if you should be focusing your energy on anchor text. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Build Rich Anchor Text Links Still? [00:54] If too many links are rich in anchor text and contain a keyword, search engines will know that you’re trying to manipulate them and you won’t rank as high. [01:10] Go to Ahrefs and type in the URLs that are at the top of page 1 for the terms for which you are trying to rank. [01:45] If you are building links naturally, you won’t be able to control the anchor text all the time. [02:25] Once the cup is overflowing, you will be hit with an algorithmic penalty. [02:55] Only focus about 5-10% of your energy on anchor text. [03:33] Links impact rankings, but so does the content on your page. [03:55] If you only focus on rich anchor text, your rankings are unsustainable. [04:30] That’s it for today! [04:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about
0:59.0	if you should build rich anchor text links bill.
1:02.0	So let's give a little context to everyone
1:03.3	about what rich Incor text links are.
1:05.4	So it could be like marketing school, for example, right?
1:08.2	And you're trying to get all the links to rank number one
1:10.1	for marketing school, that key phrase.
1:11.9	So instead of trying to do something like that
	...

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