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Marketing School - Digital Marketing and Online Marketing Tips

How to Produce Content at Scale With Podcasting, Content, and Webinars

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 30 July 2025

⏱️ 23 minutes

🧾️ Download transcript

Summary

In this episode #3014, Eric Siu and Neil Patel discuss scaling content through podcasts, webinars, and short-form videos. They dive into the economics and effectiveness of webinars, the pros and cons of personal branding, and reflect on the ideal level of fame in business while juggling family life, productivity, and recruiting top talent. TIME-STAMPED SHOW NOTES (00:00) Podcasting for Content at Scale (01:15) Long-form Sessions for Short-form Clips (03:09) Webinar Experiments and Lead Quality (06:22) Webinar ROI and Promotion Strategy (08:32) The Value of Revenue vs. Vanity Metrics (10:03) Navigating Fame and Brand Impact (12:06) Managing Fan Attention in Public (13:45) Personal Brand ROI in Recruiting (16:26) Turning Down Speaking Gigs and Brand Deals (18:57) Teaching Humility Through Simplicity To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

Transcript

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0:00.0

As a side note, how often are you going on podcast every week right now?

0:04.5

I'm not going on podcasts at all.

0:06.4

I think I'm going to try to jack it up to like one or two per week or so because I want

0:10.3

the clips.

0:12.0

Oh, okay.

0:12.9

Because sometimes by way, when it's in person, like that's why he's doing them.

0:16.0

He's doing it for the clips too.

0:17.9

And so we, that's my take on it.

0:20.4

Well, I found that's my take on it. Yeah.

0:25.5

Well, I found that's easier is I go to a studio.

0:30.4

I record for an hour to two hours.

0:37.3

And I have enough content for, if I record for two hours, or you have enough content for two weeks clips

0:39.0

that's like one per day so 14 you're long form and short how many short forms are you

0:43.4

getting out per day one so yes you're yeah you're you're doing 14 in that session yeah

0:48.6

that's a lot yeah and too long form but I don't do the short form I just do the long

0:53.5

form and they take the oh got it got long. But the script is planned for short forms to be taken out. So instead of like using an opus or be like, what are the good sound bites? Literally the script is written where we already know what short forms we're creating from that that we're pulling out from those do well for you like not as well as

1:12.4

me just filming short form where it's native content yes and we have we do have scripture i just haven't

1:18.1

had time to record yeah i'm focusing more on um scaling it out and just doing a long form a week

1:25.1

a short form every day a chart every day, and we're happy with

1:30.7

that frequency. Yeah, you know what's funny? And then speaking in person at conferences.

1:34.7

You know what's funny? For you, you actually posted something on Twitter the other day

1:37.9

about how like this is what leads to short form success, a really good hook, a really good story

...

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