A couple of years ago, David Gellis read a newsletter that caught his attention.

Well, I'll spare you the reading of the entire letter, Barry, but what I'll do is sort

of synopsize it.

It came from an unlikely source, Larry Fink, the founder and CEO of the investment firm,

BlackRock.

I was thinking about all the different crises we've felt within my career.

It's very clear to me the physical changes that we may see with climate change are more

permanent.

What he said was that after many years when companies really didn't put climate change

and the environmental crisis at the center of their decision-making processes, all companies

were now going to have to reckon with climate change in one way or another.

As a large investment firm in the world, I believe more of our clients worldwide believe

in some form of the science, of not all the science of climate change.

And they're asking how should they be better prepared in their investment criteria.

And he made the case that that meant in part really pursuing a path towards net zero,

towards reducing carbon emissions.

Many of these problems could be solved, but the actions have to begin now.

David is a climate reporter at the New York Times, and he was excited to see influential

executives like Fink taking an interest in combating climate change.

Some readers though, readers with clout were less than thrilled.

He and being so public about it really became the face of this effort by the corporate world

to reduce carbon emissions and in the view of some to punish or reduce their involvement

...