What Next: TBD | Tweetering on the Glass Cliff

Slate News

Slate Podcasts

News, News Commentary, Politics

4.6 • 6K Ratings

🗓️ 26 May 2023

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How Twitter’s new CEO Linda Yaccarino finds herself on the edge of “the glass cliff”: when a woman is sent in to fix a big mess. Guest: Vittoria Elliot, reporter for Wired, covering platforms and power If you enjoy this show, please consider signing up for Slate Plus. Slate Plus members get benefits like zero ads on any Slate podcast, bonus episodes of shows like Slow Burn and Dear Prudence—and you’ll be supporting the work we do here on What Next TBD. Sign up now at slate.com/whatnextplus to help support our work. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This episode is brought to you by Shopify.
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0:22.0	This is Possibility powered by Shopify.
0:24.0	To sign up, visit shopify.co.uk slash podcast23 or lowercase.
0:30.0	www.signal.com
0:35.0	www.signal.com
0:43.0	Now it's quiet.
0:50.0	All right. Good afternoon. Good evening or good morning everyone.
0:54.0	Depending on wherever in the world you're joining us from, I'm broadcasting live from David from Twitter headquarters
0:59.0	and David Sacks here.
1:01.0	Even before the halting glitchy and frankly weird launch of Ron DeSantis' presidential campaign on Twitter,
1:10.0	it was clear that Linda Yaccarino was taking a tough job.
1:14.0	Twitter CEO is not a normal CEO gig, especially when your Elon Musk's pick to run the company.
1:22.0	The consensus was that whoever took that role was going to have quite an uphill climb.
1:28.0	That's Victoria Elliott who covers platforms and power for wired.
1:32.0	Both because of the position that Twitter is in right now and also because of the visibility that Elon has
1:38.0	and the fact that even for companies where he's not necessarily running day-to-day operations like SpaceX,
1:44.0	he's still kind of considered the face of that brand.
1:48.0	Yaccarino has to thread a delicate needle, keeping Musk happy while winning back skeptical advertisers.
	...

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