I am Jeff Gunther. I'm a licensed professional counselor in Portland, Oregon. I've been a therapist since 2005.

Jeff Gunther is better known to millions on TikTok as at therapy, Jeff.

Self care can be problematic, and this is why. He began posting on TikTok in September of 2021.

I, like a lot of people, were sort of just scrolling through TikTok for the last

couple of years, bored, trying to pass the time during the pandemic.

During that time, he noticed many young people using TikTok and Instagram to share personal

stories dealing with mental health. It inspired him to post too, and at Therapy Jeff was born.

I was like, you know what? I feel like I know how TikTok works. It was just sort of like,

it was a challenge to myself just being like, I wonder if I can make content that's

useful and that people would enjoy. He made a couple of posts, but they didn't capture a following.

But then the fourth piece of content, I was like, I'm going to give the people what they want.

And that one just like went viral. Did you know that you can ask your therapist anything?

It's true. I'm a therapist.

Ask me anything. It was kind of like how, you know, five questions to ask your therapist if you're

in therapy, something kind of basic. And the rest is history. One point two million followers on

TikTok and another 200,000 on Instagram. I guess the people really did want it. So it just sort of took off

from there and I got really into the views and the likes. And I'm trying to like be really

conscious about what content I'm creating and what I'm saying. His posts cover everything from

knowing the difference between a functional and dysfunctional relationship

to sibling dynamics and even what you should know about your therapist's politics.

More self-help advice than what is considered traditional therapy.

At Therapy, Jeff says these platforms provide a safe space to process mental health issues.

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