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What Next: TBD | Tech, power, and the future - The Rise of a Fast Fashion Juggernaut

Slate News

Slate Podcasts

News Commentary, Politics, News

4.56K Ratings

🗓️ 13 February 2022

⏱️ 21 minutes

🧾️ Download transcript

Summary

In just a few short years, the Chinese fast fashion company Shein upended the way countless young women shop online. It’s approach could soon shape the way everyone else shops, too. 


Guest: Louise Matsakis, freelance technology reporter


Host: Lizzie O’Leary


Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

The best gift I've ever received has to be a bike when I was younger, a pedal bike.

0:07.0

It was a sort of slick little road bike and I remember it was all like, it was so, it was all wrapped up,

0:13.0

it was so obvious what it was obviously because nothing's shaped like a bike and I had a little ribbon on it and I was so

0:17.0

a guest. For that was a life changer and I'm still sort of big on cycling around my area now so, for that one change really low.

0:24.0

Enjoy in every sip with red cups now back at Starbucks.

0:31.0

I spent $500 on Shine. If you keep up with TikTok trends, you've probably come across a She and Hall.

0:42.0

I just ran on a Shine Hall. Got $500 worth of clothes for $10.

0:48.0

A woman usually young, often white showcases the massive amount of cheap clothing she got from the Chinese online retailer She and the TikTok robot voice lady says it wrong.

0:59.0

Good news is I've got clothes for all of winter bad news is I'm out $600.

1:05.0

I went down a very long TikTok rabbit hole of watching She and Hall videos. Have you watched these?

1:12.0

Yeah, of course I've watched them. There are so many of them all over the internet.

1:17.0

That's reporter Louise Metacas who spent six months investigating She and explosive popularity for the tech news site Rest of World.

1:26.0

When she was reporting, she watched video after video.

1:29.0

There was this girl and she was dumping out the kind of cardboard box that you might get like a dishwasher in or something and there was just endless plastic packages spilling out all over her floor that were filled with bikinis and

1:43.0

crop tops and pattern socks and little earrings and she was just sort of like yelling at the top of her voice about how excited she was about this gigantic.

1:53.0

I think it was like a $500. She and Hall.

1:55.0

She and clothes are incredibly affordable.

1:58.0

And if you're in their core demographic young women, it's almost impossible to escape their marketing.

2:03.0

If you imagine a Venn diagram of social media fashion and software. She and is right in the middle.

2:10.0

I love fashion. I've loved it my whole life and I used to think of it as something that was driven by taste right or by runways.

2:17.0

It was sort of this finicky thing.

2:19.0

But according to Louise and her reporting partners, Megan Tobin and Wensy Chen.

...

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