TBD | Influencer vs. Influencer
What Next | Daily News and Analysis
Slate Podcasts
4.3 • 2.4K Ratings
🗓️ 22 December 2024
⏱️ 27 minutes
🧾️ Download transcript
Summary
One influencer working for Amazon sued another influencer who works for Amazon for creating content that looks too similar to theirs. But with how the algorithms work and reward, was this an inevitability? What does this mean for the economics of the influencer position?
Guest: Mia Sato, reporter covering platforms and communities for The Verge.
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Transcript
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| 0:00.0 | I wonder if you could introduce me to Sydney Nicole Gifford. |
| 0:10.0 | Who is she? What does she do? Where does she live? |
| 0:13.7 | Sydney Nicole Gifford is 24. She lives outside of Minneapolis, Minnesota, and she is an Amazon influencer. |
| 0:22.2 | That's Mia Sato, who writes about platforms and communities for The Verge. |
| 0:26.2 | What that means is she posts on social media platforms like Instagram or TikTok, |
| 0:31.3 | and she makes content that's like my favorite skims body suit dupes on Amazon or my favorite kitchen finds on Amazon. |
| 0:42.3 | If you're not getting all your bags on Amazon, you need to see this. |
| 0:45.3 | These are all my favorite affordable bags, starting with this tote. |
| 0:48.3 | The faux leather is unreal quality and exceeded my expectations. |
| 0:51.3 | It has a padded laptop. |
| 0:52.3 | And the videos are very, you know, aesthetically |
| 0:55.2 | shot and very meticulous, but they're really just a front-facing sort of doorway into Amazon. |
| 1:03.6 | If you watch her videos, click through her links, and buy from her list of curated Amazon |
| 1:09.1 | products, she earns some money. |
| 1:11.8 | And how would you describe her aesthetic? |
| 1:14.3 | Her aesthetic is completely colorless, I would say. |
| 1:19.6 | It's beige, neutral, cream, white, black, tan a little bit. |
| 1:26.4 | It's very clean, It's very minimal. |
| 1:33.2 | Okay, so can you now introduce us to Alyssa Sheal? Okay, so everything that I just said, |
| 1:40.9 | just copy and paste it. |
| 1:45.0 | Let's talk about all of my favorite faux fur jackets from Amazon. |
| 1:48.0 | This one is hands down my favorite faux fur coat that I've ever owned. |
... |
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