The decision to make crap and garbage is one that they would say that, you know, the data tells us that we have to do that.

But ultimately, they're the ones who are choosing to invest in that kind of stuff.

Yeah. Hello and welcome to Tech Won't Save Us, made in partnership with The Nation magazine.

I'm your host, Paris Marks.

I hope you enjoyed the holidays.

You know, we're able to have a little bit of a break over the end of December, early January.

I hope you enjoyed the two premium episodes that we made public for you to discuss AI and data centers and, you know, the power that these cloud companies are able to accumulate as we become

more dependent on these cloud services and on these

very energy and resource intensive AI services that they're all trying to push on us.

So I think that they, you know, were conversations that made an important contribution to

this conversation that we're trying to have.

So yeah, I hope you were able to check them out over the break.

But we have a bit of a different conversation today. Will Tafflin, who has been on the show

in the past, is a writer based in New York City, and who has written for N-plus-1, the Columbia

Journalism Review and Book Forum. He has a great new piece on the way that Netflix is changing,

you know, the type of cinema and television that we consume,

how that is a product of the streaming model that it really pioneered and that so many

other Hollywood and tech companies have adopted as a result. But how that does have consequences

for what is made when it is supposed to be something that is just

on in the background while you're using your phone rather than something that you're really

expected to engage with and try to take something out of. So I was really happy to have Will back on

the show. I feel like to a certain degree, I was like having to remember exactly how to do an

...