What Neil Learned From TV Ads #1849

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 6 September 2021

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make choices that don’t generate immediate ROI, and branding is one of them. Tune in and hear how this branding move from Neil has influenced perceptions around the size of his company and the effects this will have long-term. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil Learned From TV Ads. [00:30] The humorous theme of the TV ads Neil has been running. [01:24] How much Neil spent on his ads why he felt this tactic was worth a try. [03:10] Whether the campaign has been a success so far and why. [04:00] Branding and how the perception of Neil’s company has changed. [04:21] Perspectives around the short versus long-term ROI of branding. [05:43] That’s it for today! [05:54] Go to marketingschool.io/jobs to let access to our jobs board. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.2	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.4	Today, we are going to talk about what Neil learned from running TV ads.
0:55.1	So Neil, you want to give people some context on where you are running it and maybe some
0:59.0	context around the ads, go for it.
1:00.8	Yeah, sure.
1:01.8	So in the United States on CNBC and Bloomberg, they're both stock channels.
1:06.0	I've been running TV ad commercials about my ad agency and P digital.
1:11.1	And the commercials are a little bit quirky, funny, where we took men and women, all races
1:17.5	and the cities, and we put a ball cap on them.
1:20.4	So some people, you know, the actors came in with shaved heads and they already had shaved
1:24.6	heads.
	...

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