What Neil and Eric Learned From Being On TV #1850

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 7 September 2021

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous but rarely does it translate into any immediate leads or ROI. However, TV appearances create credibility, and if used correctly, can have beneficial effects in the long term. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Neil and Eric Learned From Being On TV. [00:49] Weighing up the poor ROI versus the big credibility of being on TV. [01:20] The long-term project of brand building. [01:56] How to use the proof of your TV appearances in your marketing. [02:29] That’s it for today! [02:30] Go to marketingschool.io/jobs to get access to our jobs board. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.2	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	Today, we are going to talk about what Neil and Eric learned from being on TV.
0:55.1	In the last episode, we talked about what Neil learned from spending about a hundred
0:58.5	grand so far running ads on CNBC, which is where a lot of affluent people are watching TV.
1:05.2	So Neil and I wanted to talk about being on TV in the context of maybe being on ads or
1:10.4	actually speaking on TV.
1:11.8	So Neil, you want to go first?
1:13.1	Yeah, I've been on TV quite a bit.
1:15.6	I've been on CNN, I've been on Vice and a few other channels and been interviewed.
1:22.9	So I found from being on TV as it adds amazing credibility, but TV typically drives very
1:29.0	little revenue.
	...

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