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Aspire with Emma Grede

What Most Leaders Get Wrong (Simon Sinek)

Aspire with Emma Grede

E13 Media

Entrepreneurship, Business, Society & Culture

4.6874 Ratings

🗓️ 27 January 2026

⏱️ 94 minutes

🧾️ Download transcript

Summary

In this powerful conversation, Emma sits down with Simon Sinek to redefine what leadership actually looks like in today’s world. Known for shaping how millions think about purpose and influence, Simon goes deeper than theory, challenging the outdated idea that leadership is about authority, titles, or control. Instead, he breaks down why real leadership is rooted in responsibility: the responsibility to help people feel safe, supported, and able to do their best work. Together, Emma and Simon explore why so many people feel disconnected from their jobs, why traditional leadership models are failing, and what it really means to lead in service of others. Simon reflects on his own journey to finding purpose, the discomfort that came with it, and why clarity—not charisma—is the foundation of trust, loyalty, and lasting success. This episode is a grounded, honest look at leadership without ego, purpose without performance, and the new rules required to build cultures—and lives—that actually work. WHAT YOU’LL LEARN: Why leadership isn’t about being in charge, it’s about taking responsibility for people How helping people is the true job of a leader Why so many leaders get it wrong, even with good intentions What it really means to “find your why” and keep it in balance The difference between authority and trust Why great leaders are made, not born How to lead without burning out yourself or your team The simple mindset shift that creates loyalty, safety, and long-term success Why service not power is the foundation of meaningful leadership To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

I wear an orange strap on my watch.

0:10.7

I always have a flash of orange somewhere on me.

0:12.8

It's not for you.

0:14.1

It's for me.

0:15.4

It's a reminder.

0:16.7

Optimism.

0:18.6

It's my job.

0:20.2

Right?

0:20.4

And it's a reminder to me, these little things. I have the word

0:23.9

inspire embroidered in some of my clothes. Yeah. It gets tucked into my jeans. Like, you're not going to see

0:28.8

it. I see it when I get dressed in the morning. It's not there for you. It's there for me.

0:31.6

So I'm surrounded by pictures on my desk, you know, things hanging in my home, things on my body. I've chosen

0:38.7

orange. I've chosen the word optimism as a reminder to me of my job to help me stay in balance.

0:47.0

This episode is brought to you by Macy's. Shop in store or at maces.com. January isn't about

0:53.0

starting over. It's about choosing simple,

0:55.1

non-toxic essentials that support your skin day after day, and Primely Pure is thoughtfully

1:00.3

formulated with real ingredients to create rituals that actually last. Unfortunately,

1:05.2

with greenwashing being rampant in the personal care industry, knowing which brands you

1:09.6

can trust can be so challenging.

1:11.4

That's why so many consumers turn to Primally Pure. These clean essentials are designed to work

1:16.8

with your body, not against it. This isn't a reset. It's a return to ancestral wisdom that

1:22.4

actually works. Primally Pure's natural deodorant delivers long-lasting freshness designed to hold you up when you need it the most.

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