What Meeting Planners Want With Jay Baer

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 9 June 2020

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Knowing what meeting planners want from a speaker can be the difference between booking some gigs and being a full-time speaker. Our guest today has the inside scoop on this very topic and he's telling us the answers on episode 293 of The Speaker Lab!

Jay Baer is an exceptionally successful speaker who has been in the industry for a long time and has accrued a wealth of knowledge along the way. Today on The Speaker Lab, we talk about Jay's recent research study that surveyed 150 event planners. We dig into what topics planners are looking for, what they want and hows event planners find speakers.

Join us to hear the details on all of those topics and more episode 293 of The Speaker Lab with Jay Baer.

THE FINER DETAILS OF THIS SHOW:

Why micro-categories may be your ticket to success.
Who speaks on more topics: mediocre speakers or great speakers?
How much customization should you do for your speaking gigs?
Substance versus showmanship: what balance do you need to strike?
How can you build momentum when you are just starting out?
Why bringing something unique to the stage gives you an innate advantage.
What are the ways to test your material?
How does Jay think the coronavirus will affect speaking topics going forward?
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:53.2	How is our friends? Graham Baldwin here.
0:54.5	Welcome back to the Speak Alive podcast. So good to have you here with us today. Hope you guys are doing great. Hope you're having a just, I don't know, great day. All right. So whatever you're up to, we appreciate you joining us. Appreciate you being here. We've got a great guest for you today before we get to that. Let me remind you, if you haven't already, you got to pick up the successful speaker,
1:12.4	five steps for booking gigs,
1:13.5	getting paid,
1:14.0	building your platform. Books been out for a little while now. We've had great feedback from so many people. If you are one of the ones that has read it or sent us some kind words about us, left us a rating and review on Amazon, we so deeply appreciate it. But if you have not picked it up, go pick it up. You can find it on Amazon, on the Kindle, on Audible, wherever you buy or listen to your books, then definitely check out the successful speaker. So today we're going to be talking with my friend Jay Bear. We've had Jay on the show before. Jay is a very successful speaker. He's been in the industry for a long time, a very, very much a wealth of knowledge when it comes to all things speaking.
1:47.8	Also host a podcast called Standing Ovation.
1:49.7	So definitely make sure you check that out as well.
1:52.4	But Jay did a recently did a, basically a research study of a bunch of different,
1:57.5	about 150 different event planners.
1:59.9	And we just published the results at the beginning of the year. And so we dig into that and just kind of talk through, what is it that event planners are looking for? What is it that event planners want? What are the topics that they're looking for? What are the ways that event planners and meeting planners find speakers? So there's a lot of different stuff we get into that, again, it's more than just kind of anecdotal. Like, I kind of feel like this. But again, the actual research of what Jay and his team have discovered here. So a lot of good information. Let's jump right into this conversation with Jay Bear. Enjoy. Hey, what's up, friends? Grant Baldwin here. Welcome back to the Speaker Lab podcast. Today joined by my friend Mr. Jay Bear from Convince and Convert. Jay, how are you today, sir?
2:38.0	I, Hey, what's up, friends? Grant Baldwin here. Welcome back to the Speak of Lab podcast. Today, joined by my friend Mr. Jay Bear from Convince and Convert.
2:36.9	Jay, how are you today, sir?
2:38.1	I am pretty darn good, Grant.
	...

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