What Marketing Investments We Are Making For The Next 10 Years | Ep. #1227

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 December 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1227, we talk about what marketing investments we will be making for the next ten years. The trends we consider to be worth your capital in the coming years are data leveraging, platform integration, the freemium strategy, personal brand building, and the continuing rise of chat based business models. If you are looking for ways to think about growing a business in the long term be sure catch this one! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Marketing Investments for the Next Ten Years. [00:33] Find out how to use data to your advantage in an ethical manner. [01:24] Tap the audiences of other platforms by integrating into them with plugins/extensions. [02:37] Build great products and use the freemium marketing strategy. [03:49] The value of stopping focusing on immediate ROI but rather building a brand. [05:43] Why voice/chat text models are is still on the rise. [06:40] That’s it for today! [06:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Single Grain Google Data Studio Facebook Google Chrome WordPress Shopify Slack Dropbox Google Analytics Adobe Salesforce Supermetrics Marketo Openview Hubspot Uber ClickFlow Beats By Dre Dr Dre Lebron James Kobe Bryant Kylie Jenner Kylie Cosmetics Nike Twilio ManyChat Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.2	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today
0:55.7	we're going to talk about what marketing investments we are making for the next 10
1:00.2	years so I can go first go for it. know, recently in Neil and I we did a deal for this
1:05.3	podcast and it's a pretty good deal for both sides and the reason that deal came together was because of the
1:11.0	customer data platform we have running on the single grain website.
1:13.4	So a customer data platform, the easiest way to explain it, I've talked about this in the past, is it is your single
1:18.8	source of truth for all your data. It combines all your disparate sources, shows a timeline feed of how people are behaving, and you can basically take that data and then figure out how you want to distribute it into your sales enablement tools, your CRMs, whatever.
	...

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