7 Marketing Trends for 2020 | Ep. #1228

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 11 December 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization, TikTok, business intelligence, AI, new communication strategies, and the only moat that will still exist in marketing! Tune in to sharpen your perspectives about what 2020 could bring you and vice versa. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Marketing Trends for 2020. [00:30] How and why you should become compatible with voice search. [01:07] Ways that tiered monetization audience/creator arrangements have room to grow. [02:20] Why to focus on business intelligence and not just front end analytics. [03:27] The value of utilizing AI in any way possible for business optimization. [04:15] A drop in the effectiveness of email communication and how to get past it. [05:14] Why leveraging TikTok is still a great idea. [05:49] Personal brands are the only way to ward off other companies from copying you exactly. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Jetson AI Shopify WordPress Substack Supercast Leveling Up Google Analytics Amazon Prime Google Data Studio Pattern89 Gmail Descript TikTok ByteDance Snapchat Vine Facebook Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today
0:56.2	we're going to talk about seven marketing trends for 2020. So trend number one.
1:00.9	I figured the moment he looked to me I'm like all right I'm going first on number one. I figured the moment he looked to me, I'm like,
1:03.6	all right, I'm going first on this one.
1:05.2	Trend number one, voice search.
1:07.2	You guys already know 50% of them will be for,
1:10.1	50% of the searches are going to be voice search, but very few people are actually monetizing voice search.
	...

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