What Makes Something Valuable? (Part Two)

Red Pilled America

Patrick Courrielche, Adryana Cortez

Personal Journals, Society & Culture

4.6 • 5.3K Ratings

🗓️ 13 January 2026

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

What makes something valuable? In Part Two, we tell the story of how De Beers, the multinational diamond company, used Hollywood to create one of the most successful marketing campaigns in history. Along the way, we hear from precious-metals expert Kevin DeMeritt, founder of Lear Capital. Diamonds might be a girl's best friend, but that desire was carefully and methodically manufactured. Presented by The Licorice Guy.

What Makes Something Valuable? (Finale) airs Friday, January 16th, 2026.

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Transcript

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0:00.0	This is an I-Heart podcast. Guaranteed Human.
0:04.3	This is Red Pilled America.
0:07.5	A quick question before we start the show.
0:09.6	How many shows are there out there like Red Pilled America?
0:12.8	You know the answer. It's zero.
0:14.5	And why?
0:15.3	Because it's hard to produce a storytelling show.
0:18.2	Join the FAMBAM and support storytelling that aligns with your values. Just go
0:22.6	to redpilledamerica.com and
0:24.7	click join in the top menu. You'll get
0:26.8	ad-free access to our entire
0:28.7	back catalog of episodes. Help us
0:31.1	save America one story at a time.
0:34.7	Previously on Red Pilled America.
0:36.5	What makes something valuable?
0:38.2	It's a deceptively simple question.
0:41.8	Prior to the 1800s, the entire world production of gem quality diamonds amounted to only a few pounds a year.
0:49.5	By around 6 or 700 BC, the first standardized coins using gold and silver, making really the birth of money
0:55.8	as it's recognized today. Diamonds began to develop a second identity as tiny portable
1:01.3	storehouses of wealth. By the late 1880s, the Kimberly mines were producing staggering volumes of diamonds.
1:07.8	If you want to have something very strong over long periods of time,
1:11.6	it needs to have some sort of limited supply. Roads decided there was only one solution,
	...

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