What Makes Something Valuable? (Part One)

Red Pilled America

Patrick Courrielche, Adryana Cortez

Personal Journals, Society & Culture

4.6 • 5.3K Ratings

🗓️ 9 January 2026

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

What makes something valuable? To find the answer, we tell the story of De Beers — the multinational diamond company that built the most successful monopoly in modern history. Along the way, we speak with Kevin DeMeritt, founder of Lear Capital, one of America’s largest precious-metals firms. What we uncover is striking: many of the things humanity has prized were never inherently valuable at all — their value was manufactured. Presented by The Licorice Guy.

What Makes Something Valuable? (Part Two) airs Tuesday, January 13th, 2026.

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Transcript

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0:00.0	This is an I-Heart podcast.
0:02.5	Guaranteed Human.
0:04.3	This is Red Pilled America.
0:07.4	A quick question before we start the show.
0:09.5	How many shows are there out there like Red Pilled America?
0:12.7	You know the answer.
0:13.7	It's zero.
0:14.5	And why?
0:15.2	Because it's hard to produce a storytelling show.
0:18.1	Join the FAMBAM and support storytelling that aligns with your values. Just go
0:22.6	to red-pilledamerica.com and
0:24.7	click join in the top menu.
0:26.5	You'll get ad-free access to our entire
0:28.7	back catalog of episodes.
0:30.6	Help us save America one story
0:32.6	at a time.
0:35.1	Throughout recorded history,
0:37.0	humans have ascribed value to countless items.
0:41.8	They become so coveted that accumulating them assures life-changing wealth.
0:46.5	I want to get Lucy some real pearls.
0:48.9	I just love finding new places to wear diamonds.
0:51.8	Gold, gentlemen, which can be melted down and recast, is virtually untraceable. You look for oil. That's right. When do you pay for a place that has it? Well, it depends. You can buy Bitcoin. It's the global asset. It's the biggest brand. It's actually the best thermodynamically sound investment. Whether it be pearls, diamonds, rubies, gold, oil, or Bitcoin, at one time
	...

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