What Makes a Brand Valuable? | Hypebeast Interview w/ Andrew Rossow

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 27 January 2023

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's episode of the GaryVee Audio Experience is an interview I did with Hypebeast and Andrew Rossow at Art Basel 2022 in Miami! We talk about what culture is, fashion in the Veefriends ecosystem, how you assign value to an IP, falling in love with accountability, fashion in NFTs, self-expression and much more!

Enjoy! Let me know what you thought!

Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:06.0	You guys come in when you are ready to go.
0:08.0	Ready to go.
0:09.0	All right.
0:10.0	All set.
0:11.0	Perfect.
0:12.0	Well Gary, it is such a pleasure to be here with you today here at Art Basil.
0:16.0	Thank you so much for your time.
0:18.0	Happy to be here. Thanks for having me.
0:19.0	You know, I wanted to start off for those here at Basil.
0:22.0	Yeah.
0:23.0	Tell us about V-Scope, you know, this event and what you want people to walk away with here.
0:29.0	You know, in general, when I do things with my companies, whether it's VaynerX,
0:34.0	which is the holding company that has VaynerMedia and Vayner3,
0:37.0	which are two of the more prominent people playing at V, or VFRIENDS,
0:41.0	which is my intellectual property NFT project.
0:44.0	When we do things like Basil or, you know, NBA All-Star or Super Bowl or Cannes or Southby,
0:53.0	really what you're what I'm always thinking about is how do we reverse engineer a scenario
0:59.0	and activation, a collaboration or an event space that creates serendipity,
1:07.0	conversation, relationship building.
1:11.0	I think of it from a karma standpoint.
1:14.0	I think a lot about intent.
	...

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