Are You Seeking Funds You Don't Really Need? | Mexico City Keynote 2019
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 28 January 2023
⏱️ 45 minutes
🧾️ Download transcript
Summary
Today's episode of the GaryVee Audio Experience is the newest installment of "Keynote Saturday" and today's episode is from 2019 when I gave a keynote in Mexico City! The internet is removing the middlemen and leveling the playing field for entrepreneurs and small businesses more than ever before. I shared my most recent business strategies and marketing tactics at the time including which platforms to be on, what type of content to make, how much content you should make, and how you can do it all without raising money or investors.
Enjoy! Let me know what you thought!
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Transcript
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| 0:00.0 | My friends, how do you not understand that you have to produce 100 pieces of content a day? |
| 0:06.1 | How do you not understand that every day that you wake up, whether for yourself or for your |
| 0:10.8 | business or your ambition or your organization, how do you not understand that you should be putting |
| 0:16.8 | out 50 to 100 pieces of content a day? This is the Gary V. Audio Experience. |
| 0:24.4 | Good morning. So, thank you so much for having me. A couple different things I want to talk about |
| 0:29.0 | this morning. Most of all, when I think about the makeup of the room, when you speak and you have |
| 0:37.5 | a general audience, it's so important to find the thing that most connects everybody in the room. |
| 0:45.2 | And for me, that thing very much is attention. If you really understand what everybody here is |
| 0:54.1 | trying to accomplish, it's attention. We're very much in a place where if you're unable to get the |
| 1:01.7 | attention of the end consumer, of the person you're trying to reach, you absolutely have no |
| 1:08.4 | chance of actually accomplishing the goal at hand. If you're an entrepreneur, if you're a |
| 1:15.8 | university professor, if you're in the B2B space, if you're a content producer, if you're a startup, |
| 1:21.4 | an executive, everybody here has to focus on actually getting the attention of the end consumer |
| 1:32.4 | and then starting to create context for that goal. The reason I spend so much time thinking about |
| 1:40.6 | social media over the last decade is because way back when this came out and for the, how many |
| 1:49.3 | people here by show of hands are over 40 years old? Raise your hand. Thank you. Under 30? |
| 1:58.1 | So for you youngsters in here, when this came out for all of us over 40, I think a lot of you can |
| 2:07.3 | remember that there was a lot of debate on how expensive it was. How many people here had a black |
| 2:16.8 | berry in their life? Raise your hands. Hold them up high. I want the kids to look at all these people. |
| 2:23.9 | Higher? Keep those lights on if you don't mind. I like seeing the faces. You can put them down. |
| 2:28.9 | Every person that just raised their hands when the iPhone came out said, I'm not getting an iPhone, |
| 2:36.6 | I can't feel the buttons on the phone. That was the big debate. The big debate, the reason |
... |
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