What Makes a Brand Special? | Ep. #463

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 6 November 2017

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers. Time Stamped Show Notes: 00:27 – Today’s topic: What Makes a Brand Special? 00:35 – Eric shares what makes the iPhone special 00:55 – A brand becomes special when it can make those special connections with their audience 01:10 – Everybody has a different story for Coca-Cola—this shows how the product touches people’s lives 01:51 – The easiest way to find what can make your brand special is by looking at what your competitors are doing 01:58 – Do what your competitors are NOT doing, as long as it won’t hurt your brand 02:13 – Branding is important 02:21 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy 02:40 – That’s it for today’s episode! 3 Key Points: Connecting with one’s audience is what makes a brand special. A brand becomes special once people can share their own stories with their experience with it—it could even be a part of their lives growing up. Leverage what your competitors are NOT doing and take advantage of it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about what makes a brand special.
1:01.0	So, you know, if you haven't heard in the past I mean you and I talk about the power of
1:04.4	branding so here's a brand that well I'm looking at my iPhone right now what makes an
1:08.0	iPhone special well guess what first it works it's well designed and it seems like a premium product. I mean, to me, when I look at something like that, well, that's great.
1:16.5	And then we also talk about service, too. We talk about Amazon. We talk about Nordstrom as well.
1:20.4	What makes them special? Customer service. Neil?
1:23.4	It's a connection that people have with your brand.
1:25.0	Look at Nike.
1:26.0	Nike's special. It's all the storytelling that they're doing, the connection that they're
1:29.3	creating through their commercials.
	...

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