7 Marketing Tools You Should Be Checking Weekly | Ep. #462

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 5 November 2017

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what your competition is up to so that you can stay ahead of the game! Time Stamped Show Notes: 00:27 – Today’s topic: 7 Marketing Tools You Should Be Checking Weekly 00:32 – One is Google Analytics 00:43 – Two is SEMrush to track your competitors 00:56 – Three is AuthorityLabs which shows new keyword opportunities and great keywords you should be tracking 01:16 – Four is Ahrefs so you can identify the spammy sites 01:34 – Five is Google Trends which shows how you are trending over time 01:44 – Six is VaultPress which shows security issues 02:00 – Last is Google Search Console 02:26 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:36 – Go to SingleGrain.com/giveaway to get your FREE copy 02:40 – That’s it for today’s episode! 3 Key Points: Utilize tools to help you keep up to date on your website’s performance. Check your competitor’s performance so you keep yourself aware of their latest updates. Consistently tracking your metrics will make it easier for you to make the right adjustments for your website. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we are going to talk about seven marketing tools
1:00.0	that you should be checking weekly.
1:02.0	So number one, Google Analytics. Guess what, it's free. Look at it. There's a lot of data. There's a lot of insights in there that you can pull. And there's so much more that we've talked about around Google Analytics. go listen to past episodes.
1:13.0	Number two, SEM Rush.
1:14.8	With SEM Rush, you can see everything your competitors are doing, from new pay-per-click
1:18.4	keywords that they're bidding on, to new traffic terms that they're ranking for right it's a great way to
1:23.4	continually spy on your competitors and see what's happening number three if you
1:26.6	care about SEO like we both do well what I do is I also look at authority labs
1:31.0	authority labs authority labs shows me new keyword opportunities that I should be tracking.
1:34.6	It also shows me the important keywords that I track over time as well.
	...

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