I'm Adi Ignatius, and this is the HBR Ideacast.

If you're a fan of Formula One, then you're familiar with the complex elements of strategy, teamwork, and innovation that go into a successful racing season.

If not, trust me, there are lessons in this for you as well.

I'm speaking today with Zach Brown, the CEO of McLaren Racing, which operates an iconic Formula One team. McLaren just won the overall F1 championship for the second straight

year, the latest milestone in Brown's remarkable turnaround of an enterprise that had lost its

way. I spoke with Brown as part of a series of live events that we offer to our HBR executive subscribers.

The conversation wasn't just about winning, but about what it takes to rebuild a brand, to overcome low morale,

to learn through failures and setbacks, and to develop the clarity of vision required to make it back to the top.

We'll hear as insights into what leaders need for sustained high performance,

and you might be amazed with how McLaren is using AI.

Here's my conversation with Zach Brown.

Thank you. Look, it's hard to win in business.

It's hard to win in the professional sports world.

You've now done it, the Constructors' Championship, in two consecutive years.

Talk about, you know, how you've accomplished that and what the leadership and maybe organizational lessons there might be for listeners who aren't familiar, who aren't F1 fans.

You know, it's never a simple answer, but if I had to put kind of what was top of the list,

it was people and specifically our culture.

You know, obviously we're in the most technically advanced sport in the world.

So technology clearly plays a huge role, but it's the people utilizing the technology

working together to develop an awesome racing car, to give you two awesome racing drivers,

the chance to go out and win

world championships for us and i think this applies to to business certainly involves applies

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