What Kind of Blog Should You Create in 2021? #1775

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 24 June 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1775, we share our thoughts on the viability of blogging in 2021 and the best ways of expanding the reach of your content. The truth is that the text-based content space is flooded and with all the copywriting AI tools out there, this won’t change very soon. Tune in and hear about some alternatives such as video pillar pieces and the leverage offered by platforms like Twitter and LinkedIn. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Kind of Blog Should You Create in 2021? [00:31] The different types of content out there and the difficulty of choosing which type to post. [01:01] Competition in the blogging space; other platforms that might offer more reach. [01:14] Why Eric would rather focus on LinkedIn and Twitter than blogging. [02:13] Getting past competition in the text space by starting a video-based blog. [02:59] How people are using text generation tools like Conversion.ai. [03:29] Starting with a pillar audio piece and then converting and repurposing it. [04:19] Whatever channel you choose, remember that if you want eyeballs, you have to create content. [04:45] Go to marketingschool.io/live to hang out with Neil and Eric in September. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Conversion.ai Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use DreamHouse.
0:42.2	So just go to DreamHouse or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	Today, we are going to talk about what kind of blog you should create in 2021.
0:56.6	So if you haven't already created a blog, you know, that's fine.
0:59.5	It's never too late to the game.
1:01.8	And you're like, all right, do I just go create a text-based blog, a audio-based blog,
1:05.8	a video-based blog, and people are wondering what type of content should they be posting?
1:10.3	Should be long-form content, should it be video-based content, should be short articles, memes.
1:15.6	We all know that SEO, a lot of times, people just write long-form content because that's
1:19.6	what they think Google loves.
1:21.6	So if you were starting a blog today, Eric, what kind of blog would you create, right?
1:26.1	It's like, it's hard to do everything.
	...

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